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‘Porus’ launched as ‘Digvijaya’ in Sri Lanka
MUMBAI: Siddharth Kumar Tewary’s gambit to own the IP for the historical drama Porus which is currently airing on Sony appears to be paying dividends. The show has, according to sources, successfully travelled to Sri Lanka. The buyer for the 260-episode series is Maharaja Television (MTV). Swastik Productions, the production house driving the show, also owns the intellectual property (IP) rights for the series.
A source close to the development said that Porus has been renamed as Digvijaya in the Sinhala-dubbed version and has been launched on channel Sirasa TV in January 2018. The show was launched with a big screen premiere with industry leaders and advertisers, two days prior to its first telecast on the channel. Through the channel’s online platform, Digvijaya would be also reaching out to the Sinhalese diaspora worldwide. According to another source, Maharaja TV has paid USD 5000 to Swastik Productions for an hour-long episode of Porus.
Swastik Productions founder Rahul Kumar Tewary confirmed the development. “The content has been dubbed in Tamil and Sinhalese for broadcast in Sri Lanka,” he said.
Speaking to Indiantelevision.com, a source revealed that the Tamil version of the show is not yet launched and it will take three to four months for the Tamil dub to go on air. The prime time for Sri Lanka’s market is 7-11 pm. Presently, the channel has only Sinhalese dubbed content telecast during the weekend at 8-9 pm time slots. The broadcaster is combining two episodes thereby giving the show a one-hour slot.
In its 10-year existence, Swastik has produced over fifteen television shows, which include Mahabharat, Razia Sultan, Agle Janam Mohe Bitiya Hi Kijo, Mata Ki Chowki, Amber Dhara and Begusarai. It recently launched a light-hearted emotional drama on Sony Sab, Shankar Jay Kishan.
The production house is free to sub-license Porus to a digital or international player, to air the episodes after three hours of original airing on Sony. Will such deals be viable for Indian producers who have been used to grabbing up front commissioning fees rather than owning the IP in exchange for lower budgets? The jury is out, but observers say it will vary from deal to deal. Broadcasters, sources say are open to discussions about sharing or assigning rights to producers if they are willing to bear the risk with them, by picking up a part of the production tab. Historically broadcasters have been bearing all the cost.
The 30-minute show airs at 8.30 pm from Monday to Friday on Sony, depicts the untold story of the greatest conqueror of the world, Alexander and the most spirited defender of India, Porus. Set in 350 BC, the story traces its roots to a time when India was at its glorious best and Porus resisted the first attack on Indian soil by the Macedonian legend. The chronological narrative will trace the journey from birth to the epic battle between these two warriors born on the same day but raised with completely different upbringings.
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NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
