MAM
Friends Adult Diaper urges youth to befriend the old
MUMBAI: Friends Adult Diaper has taken an initiative to encourage the youth to befriend senior citizens. This four-minute video, directed by ThoughtPot Studios will feature AlokNath, who has played the most iconic role in TV series such as Buniyaad and Rishtey.
In this video, Alok Nath is seen playing the role of an elderly man, introduced as a 68-year-old youngster, reciting a poem on an open mic platform. The poem is communicated as a friend request rather than a poem itself, in which he aspires to be friends with the youth and gets them hooked on to his poem using what they use most- ‘social media’. In today’s era, social media and apps play such an important role in our lives; he tries to connect with the youth through the same. He is willing to adapt and has convinced himself to become just like them. The poem starts with the audience not willing to hear his story, but gradually, as the poem builds, he wins them over.
Nobel Hygiene VP of marketing and commerce Kartik Johari says, ”Our senior citizens might perhaps be the most ignored resource in our country. We tend to discount them and their value in our daily lives. Through this video, we hoped to encourage youngsters to extend a listening ear to the seniors in their lives. We also hope to remind seniors that it is never too late to give up on their own aspirations.”
Commenting on this initiative, Nath adds, “I am glad to get associated with Nobel Hygiene, as I appreciate the fact that they perfectly understand senior adult’s needs. Friendship is one such crucial need at this stage, as with our changing and challenging lifestyle, most of these seniors barely have someone to share their joys and sorrows with. After a certain age, they not only suffer medical and adult incontinence issues but also go through a tough time dealing with loneliness and depression. Friends come to their rescue at such times and what can be more fun than making friends with young people who are full of life, innovative thoughts and energy”.
The video encourages youngsters to develop a unique relation of friendship with our elders as that is the time when these senior citizens need this support the most, to fill their void with positivity and cheer.
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Primus Partners appoints Akasa Air co-founder Neelu Khatri as independent director
Veteran aviation and defence professional joins as independent director
NEW DELHI: Primus Partners has appointed Neelu Khatri, a founding member of Akasa Air, as an independent director, strengthening the consulting firm’s board as it prepares for its next phase of growth.
Khatri brings more than three decades of experience across defence, aviation, aerospace technology and consulting. She was part of the core team that helped build Akasa Air from concept to launch, contributing to what has been widely described as one of the fastest airline scale ups in recent aviation history.
At Primus Partners, she will provide strategic guidance on corporate governance and help steer the firm’s long term growth plans. Her experience of building a start up into a full scale organisation is expected to support the consulting firm as it expands its footprint.
Primus Partners co-founder and chairperson Davinder Sandhu, said the appointment brings valuable expertise to the board. “Neelu’s journey across defence, aviation and consulting brings a rare blend of operational insight and strategic thinking. Her experience in rapidly scaling Akasa Air will be invaluable as we continue to grow while maintaining a strong focus on corporate governance,” he said.
Primus Partners, an India headquartered management consulting and solutions firm, has emphasised governance and board oversight since its early days. The company has also taken an unconventional approach by inviting its Gen Z employees to attend board meetings so that younger perspectives can contribute to discussions.
Speaking on her appointment, Khatri said the consulting sector is entering a transformative period shaped by emerging technologies. “The industry is evolving rapidly with the rise of AI. This is an exciting moment for an Indian origin consulting firm like Primus Partners to expand its product offerings and strengthen its presence globally,” she said.
She added that as the firm pursues ambitious expansion plans, her focus will be on ensuring strong governance frameworks and effective risk management as the organisation scales.
