MAM
Starcom CEO Mallikarjun Das quits
MUMBAI: After leading Starcom India through an era of strong growth and rapid transformation, Group CEO Mallikarjun Das has decided to move on from the organisation. Das had joined Starcom India as CEO in 2011.
The agency will be making an announcement shortly on new leadership for Starcom India.
“Working at Starcom over the last seven years has been a peak experience–it has left an indelible impression on me and shaped me as a professional and individual,” Das said.
In a career spanning 20 years, Das has donned several hats. Prior to Starcom, he was COO, Madison Media Infinity.
He added, “Wisdom of hindsight is a dangerous thing, but I count myself lucky to have had large, complex business challenges come my way in this stint. I have had the full support of my team, Anupriya and my previous bosses in facing up to these challenges. Our results speak for themselves – Starcom India has grown four times the last 4 years; our India operations ended 2017 as Starcom’s Global Office of the year. I wish everyone at Starcom and Publicis Media all the best for the future.”
Publicis Media India Group CEO Anupriya Acharya said, “We are going to miss Das. His tenure at Starcom has been exemplary and working with him has been a wonderful experience. Starcom has had a phenomenal journey under his leadership and he has made a tremendous contribution to giving a strong foundation to Publicis Media too. Our best wishes are with him for his next assignment.”
In a previous stint, Das has been a simulations modeler with Tata Interactive Systems where he headed the modelling practice in building simulations and games. He has worked as the Head on the P&G Planning AOR at Starcom and spent 3 years at Asian Paints as Head of Media, Market Research, Activation & PR.
Das holds a Graduate Degree in Statistics & is a Post Graduate in Management from the Indian Institute of Management (IIM), Bangalore.
MAM
G-Shock launches GA-2100CM series with camouflage design
New sand and grey variants priced at Rs 10,995 each in India.
MUMBAI: Time just got a little more tactical and a lot more stylish. G-Shock has unveiled the GA-2100CM series, a fresh update to its popular GA-2100 line, bringing a camouflage twist to one of its most recognisable silhouettes. For the first time in the 2100 series, the watches feature G-Shock’s original camouflage pattern, subtly embedding the brand’s signature ‘G’ motif into the design. The move signals a shift towards more design-led storytelling, blending rugged functionality with fashion-forward detailing.
The new series introduces two colour variants sand (GA-2100CM-5A) and grey (GA-2100CM-8A) extending the model’s appeal across both streetwear and outdoor-inspired aesthetics. Built around the brand’s signature octagonal bezel and hybrid analogue-digital display, the watches retain a clean, modern look while adding layered visual depth.
Under the hood, the GA-2100CM continues to lean on performance. It features the Carbon Core Guard structure for durability, while maintaining a slim, lightweight profile suited for everyday wear. Functional elements include world time across 31 time zones, a 1/100-second stopwatch, countdown timer, LED light and 200-metre water resistance.
In line with evolving material choices, select components use bio-based resin, pointing to a gradual shift towards more sustainable design without compromising on toughness.
Priced at Rs 10,995, the GA-2100CM series is available across Casio India stores and online platforms.
As watch brands continue to balance utility with identity, G-Shock’s latest drop makes its intent clear, durability may be the legacy, but design is the new frontier.
