Ad Campaigns
Suzuki Motorcycle rolls out phase 2 of #KamPeetaHai campaign
MUMBAI: Post receiving a great response for Suzuki Access 125 campaign of Kam Peeta Hai, Suzuki Motorcycle India, a subsidiary of two-wheeler manufacturer, Suzuki Motor Corporation Japan and Happy mcgarrybowen have rolled out the second phase to the campaign for their flagship scooter brand. The campaign line is a quirky yet bold take on the two-wheeler’s superior mileage. Suzuki Motorcycle India has launched three more ads as a part of its second leg.
Suzuki Motorcycle India EVP of sales and marketing Sajeev Rajasekhran says, “Suzuki Access 125 is one of the bestselling scooters in the 125cc segment in the premium product category in India. Post the success for ‘Kam Peeta Hai’ TVC, we have now rolled out the second phase of the campaign further strengthening its popularity in the market and drive purchase consideration. The series of TVC reinforces the greater functionality, benefits, and mileage for Suzuki Access 125. The campaign showcases situations during day-to-day activities to connect with the customers.
The campaign series shows scenarios from daily lives and turns them into a humorous yet bold take when Access 125 performance is in question. It is a unique way to differentiate Suzuki Access 125 from the other two-wheeler while highlighting its strengths.
Happy Mcgarrybowen CEO and co-founder Kartik Iyer adds,“There is no greater proof about the success of a campaign than the direct impact on business. What is even more encouraging to know is the fact that new customers are walking into showrooms asking to be shown the scooter that drinks less (Kam Peeta Hai). All due credit to the teams that worked on this campaign, especially the client for seeing the potential in a seemingly simple idea.”
The campaign will continue to have a 360-degree approach including print, outdoor, and digital platforms, besides the TVC format.
Suzuki Access 125 is a premium scooter loaded with features such as chrome styled headlamps, easy self-start, digital speedometer and a mobile charging socket as standard equipment. The scooter is also available with an optional front disc brake.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
