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Beltek Canadian Beverages launches new ad
MUMBAI: Wild Vitamin Water, a product of Beltek Canadian Beverages has rolled out its latest advertising campaign titled ‘High on Life. High on Wild.’
Conceptualised by AndAnd Brand Partners, the campaign is a celebration of interesting and inspiring people from various walks of life. Through their stories, the campaign celebrates creativity, passion, positivity for life as well as the importance of feeling good and being healthy. The campaign will run across all mediums digital, outdoor, print, TV and cinema.
On the campaign rollout, Beltek Canadian Beverages director Steve Verma says, “We had been planning a relevant, insightful and impactful campaign for a while. When this idea came along, we were as excited as the people who are profiled in it. We have just rolled out the campaign. The initial response has been wild. There’s a lot more to come.”
Beltek Canadian Beverages Ltd. had introduced health and wellness drink, Wild Vitamin water, in the Indian market in the year 2013 and since then the product has seen huge success. Health and wellness products have seen an uptake in India owing to increased occurrence of lifestyle diseases such as type 2 diabetes, hypertension , etc.
AndAnd Brand Partners Co-Founder Anand Suspi adds, “An experimental and exciting campaign, it has been great fun to bring together so many talented and diverse people. The idea of using real people and not a celebrity added freshness even to the process of shooting the campaign. Being slightly tongue-in-cheek, we called them Vitamini Celebs, though a lot of them are celebs in their fields with a massive following.”
AndAnd Brand Partners is a full service advertising agency Co-founded by industry veterans, Anand Suspi (ex-creative head, Lowe, Delhi), Rohan Tandon (ex Lowe, Indian Express) and Harpal Singh (ex Lowe, TBWA). The company has been handling the advertising mandate for Wild Vitamin Water since its introduction in India.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
