MAM
Kumar Suryavanshi joins L&K Saatchi and Saatchi as ECD
MUMBAI: Kumar Suryavanshi, erstwhile senior creative director, Ogilvy & Mather India, is moving on from the agency to join L&K Saatchi and Saatchi as executive creative director.
Suryavanshi will be reporting to L&K Saatchi and Saatchi chief creative officer Delna Sethna.
His known work includes Mahindra commercial range film Taqdeer Badal de, Cadbury Oreo, HDFC Life, Marico Nihar Shanti Amla, Parachute Men and the Dumb Charades Child Abuse film.
L&K Saatchi & Saatchi chief creative officer Delna Sethna says, “We’re very happy to have Kumar on board; his enthusiasm for his craft, I’m hoping, will spread infectiously through the agency.”
Suryavanshi adds, “I’m thrilled to join L&K Saatchi. It’s a very fertile place with a tremendous potential for cutting edge creative work. When I met Delna, I was very impressed with her vision for the company and I’m eagerly looking forward to working with her to create some really great campaigns across the region.”
MAM
Liqvd Asia wins Woodland digital mandate
Agency to handle social, influencers and storytelling for outdoor lifestyle brand.
MUMBAI: Liqvd Asia just laced up for the long trail because when Woodland wants to trek deeper into digital, it picks a partner that knows how to make every step count. Liqvd Asia, the digital-first marketing agency known for fusing creativity with performance, has been awarded the digital communications mandate for Woodland, adding another marquee lifestyle brand to its growing portfolio.
Under the partnership, Liqvd Asia will lead Woodland’s social media management, influencer collaborations, brand storytelling, platform-first content strategies, campaign narratives and community engagement initiatives. The focus is on strengthening the brand’s digital presence and deepening connections with younger, digitally native audiences while staying true to Woodland’s legacy of rugged outdoor footwear and apparel.
Woodland, head of digital marketing Nikita Malhotra Singh said, “Woodland is more than a brand; it’s a community of explorers and adventurers. We are thrilled to partner with Liqvd Asia to tell our story in more dynamic and interactive ways.”
Liqvd Asia, founder & managing director Arnab Mitra added, “Woodland is a brand with strong emotional recall in India, built on adventure, durability and authenticity. We’re excited to translate that legacy into digital conversations that feel current, engaging and culturally relevant.”
Liqvd Asia business head Monish Sanghavi noted, “With a brand like Woodland, the focus goes beyond managing platforms to shaping how the brand shows up in the digital world. We look forward to building a strong, consistent narrative that deepens connect with loyal consumers and younger audiences alike.”
The mandate comes as Woodland continues to evolve in an increasingly digital landscape, aiming to blend its decades-old recall with fresh, interactive storytelling across social platforms and creator ecosystems.
In a market where heritage brands must keep pace with scroll-speed audiences, Liqvd Asia isn’t just handling Woodland’s digital, it’s helping the brand trek from dusty trails to trending feeds, one authentic post at a time.
