MAM
Virgio’s new e-tail destination Ajiogram welcomes the brand
Mumbai: Virgio, a circular fashion brand, announces its launch on AJIOGRAM, the latest venture of Reliance Retail’s fashion hub, AJIO. This collaboration aims to amplify Virgio’s mission of providing guilt-free shopping for environmentally-conscious fashion enthusiasts, reshaping the industry landscape with innovative and pro-planet product offerings.
Through this platform, Virgio will exhibit its design and engage with a wider audience, nurturing a culture of creativity and entrepreneurship within the Indian fashion ecosystem. Customers can now explore and shop the latest collections by Virgio on AJIOGRAM.
With a vision to minimise textile waste and advocate for conscientious consumption, Virgio stands as The Only Good Fashion Company. With a dedication to circularity at its core, Virgio presents a diverse array of chic and modern attire meticulously crafted from recycled materials, organic fibres, and repurposed fabrics. Every item in the Virgio collection embodies the brand’s steadfast devotion to pro-planet practices, seamlessly blending eco-consciousness with style and uncompromising quality.
“We are thrilled to partner with AJIOGRAM to bring Virgio’s collection to a wider audience,” said Virgio co-founder Amar Nagaraman. “This collaboration represents a significant milestone for us, as we continue to expand our reach and connect with conscious fashion enthusiasts across the country. With AJIOGRAM, we aim to make our designs more accessible and convenient for our customers.”
As a direct-to-consumer (D2C) fashion brand, Virgio aims to deliver elegant and pro-planet styles to fashion-conscious consumers. By combining Virgio’s signature style with AJIOGRAM’s seamless shopping experience, customers can now discover and purchase their favourite Virgio pieces with just a few clicks.
Brands
Pre-seed funding fuels nailinit, India’s new-age nail care brand
Gruhas Collective Consumer Fund backs Gen Z-focused beauty startup
MUMBAI: nailinit, a community-first nail care startup targeting Gen Z and millennials, has raised Rs 2.5 to Rs 3 crore in a pre-seed round led by Gruhas Collective Consumer Fund and Marsshot VC, alongside a clutch of consumer, technology and operator angels.
Backed by entrepreneur and investor Nikhil Kamath, Gruhas Collective Consumer Fund is betting on nailinit’s attempt to give India’s nail care aisle a long overdue makeover. The fresh capital will be used to deepen distribution across quick commerce and D2C channels, build its community engine, and accelerate product innovation in a category that is high frequency but still light on strong brands.
Founded by Tanishq Ambegaokar and Shubham Singhal, nailinit is positioning itself at the crossroads of beauty, self-expression and culture. The brand wants nails to be more than a finishing touch. It sees them as a canvas for identity, content and commerce.
“At nailinit, we are building for a generation that sees beauty as self-expression, not just routine,” said Ambegaokar. “The nail category in India has largely been underserved by strong brands. This capital allows us to invest in product depth, community and distribution in a thoughtful and long-term way.”
Singhal added that while the brand’s tone may be playful, its operating focus is sharp. “This round strengthens our supply chain, expands our digital footprint and enables disciplined execution as we scale.”
The funding round drew notable angels including Shashank Kumar of Razorpay, Arjit Johri of Marsshot VC, Yash Jain, formerly of NimbusPost, Karan Jindal of Meta, Jivraj Singh Sachar of ISV Capital, Nishank Jain of Accel, Yashvardhan Kanoi, Ashwarya Garg of HYPD, Venus Dhuria of Phot.AI and Amishi Parasrampuria of The Whole Truth.
Gruhas Collective Consumer Fund fund manager Gauri Kuchhal, believes the opportunity lies in shifting habits. “Nail care remains underpenetrated in India, with consumers relying on time-intensive salon visits. As convenience and self-expression gain ground, press-on nails can unlock more frequent and experimental usage. Nailinit is well-placed to expand beyond press-ons into adjacent categories.”
The brand is currently the only nail care player in India blending product-led retail with a dedicated kiosk at Jio World Drive in Bandra, where customers can walk in for services while discovering the range. It has also built early traction across quick commerce platforms such as Zepto and Blinkit, with a launch on Instamart in the pipeline, and is available on Amazon, strengthening its omnichannel presence.
In a space long dominated by salon chairs and scattered labels, nailinit is attempting to file, shape and polish the category into something sharper. With fresh funding in hand, the startup is setting out to prove that in beauty, small details can make a bold statement.
