eNews
News18 announces leadership on YouTube in an ad campaign
Mumbai: News18 Network has launched a media campaign to showcase its leadership on YouTube on Counting Day of 2024 Lok Sabha elections in India.
The news network released a front-page ad in all editions of The Economic Times and The Indian Express to showcase the highest concurrent views of News18 India and CNN-News18 on the crucial hour of Counting Day. The campaign is set to go live on digital and social media, with extensive visibility on trade media.
The ad campaign launched in Thursday’s newspapers highlights News18 India’s lead over its competitors. (Source: DataBeings, 4th June, 2024, 12:30 PM)
The ad also illustrates the leadership figures of CNN-News18. With over 5.5 lakh concurrent views, CNN-News18 surpassed all competitors. (Source: DataBeing, 4 June 2024, 1:00 PM)
News18’s programming on Counting Day started at 6 AM, bringing the most accurate trends throughout the day. Combined with live on-ground reportage, the Counting Day coverage stayed on top of all key developments and reactions as they came in.
Bolstered by top anchors such as Zakka Jacob, Kishore Ajwani, Anand Narasimhan, Amish Devgan, Aman Chopra, Shivani Gupta and Prateek Trivedi, CNN-News18 and News18 India not only aim to expand their market share but also enhance brand image and establish stronger ties with advertisers with growing visibility.
eNews
PNB partners Kiwi to launch credit-enabled UPI for users
Targets 180 million customers; RuPay card offers 0.5 per cent to 1.5 per cent cashback
MUMBAI: Swipe, tap, or scan credit is quietly slipping into the rhythm of everyday payments, and Punjab National Bank wants in on the action. The state-run lender has partnered with Kiwi to roll out credit-enabled UPI payments for its 180 million customers, marking a significant push to blend traditional banking with India’s fast-evolving digital payments ecosystem.
At the centre of the collaboration is the launch of the PNB Kiwi Credit Card on the RuPay network. The card is designed with a digital-first approach, offering fully online onboarding and seamless integration with UPI, allowing users to transact via scan-and-pay while accessing credit.
The offering also brings in a rewards layer, with cashback ranging from 0.5 per cent to 1.5 per cent on online transactions, positioning the product as both a convenience play and a spending incentive.
The move comes as UPI continues to dominate India’s digital payments landscape, increasingly blurring the lines between debit-led transactions and credit access. For PNB, which operates over 10,000 branches around 60 per cent in semi-urban and rural areas, the partnership signals a targeted effort to extend formal credit to segments that have traditionally remained underserved.
The collaboration also reflects a broader industry shift, where banks and fintech platforms are converging to embed credit directly into payment flows, reducing friction while expanding access.
With RuPay credit cards gaining traction and UPI evolving beyond peer-to-peer transfers, the PNB–Kiwi tie-up positions both players at the intersection of scale, accessibility, and the next phase of digital finance in India.
