AD Agencies
Founder and MD Ambika Sharma becomes the sole equity stakeholder of Pulp Strategy
MUMBAI: In a massive top-tier overhaul, the reins of Pulp Strategy have been taken over by its Founder and Managing Director Ambika Sharma. Ambika Sharma the Majority stake holder acquired an the balance equity stake of 22% for an undisclosed amount from the brand’s exiting minority shareholder and Director CFO Raj Vikram Singh, to become the sole equity owner of the multi-award winning full-service marketing agency.
The restructuring has helped Pulp Strategy tide over vision mismatch and improve its agility to consolidate its domain leadership position as a leading independent Digital creative agency in India redefining the brand-consumer interaction in today’s dynamic business landscape.
With the management overhaul that was finalised in Q3 of the Fiscal Pulp Strategy has experienced accelerated growth in H2, as it gears up for large-scale business expansion, with a singular focus on innovation driven by an in-depth understanding of the industry.
With new client acquisitions including brands like Tupperware, Barco, Hero Electric, Proburst and Philips Avent, The agency is now looking to increase its focus on content marketing, digital engagement, while simultaneously leveraging interactive new-age technologies for its expanding client portfolio.
On the development, Pulp Strategy, Founder and Managing Director, Ambika Sharma said, “As a young business it was important for us to maintain our agility as well ensure that our talent contributes towards the improvement of our offerings as well as our commitment to our clients. This decision to re-haul management has been taken with an aim to augment the growth trajectory of Pulp Strategy and to consolidate the agency’s market position. It will enable us to further our aggressive growth plans while strictly maintaining an industry-focused and innovation-driven approach.”
Incorporated in 2011, Pulp Strategy at present drives revenue worth Rs. 443 million and is eyeing forward-thinking product and service offerings to support its market ascension and client base expansion. Its current and previous clientele includes the likes of Google, Philips, Microsoft, Michelin, Canon, Rolls Royce and Yahoo!, amongst others.
AD Agencies
Publicis Brazil’s creative chief Mauro Ramalho lands the jury chair at Abby Awards 2026
Mauro Ramalho brings 25 years of global advertising firepower to the new creative commerce, use of data and B2B category at Goafest
GOA: The Abby Awards 2026, powered by The One Club and The One Show, has appointed Mauro Ramalho, chief creative officer of Publicis Brazil, as jury chair for its newly launched creative commerce, use of data and B2B category. The announcement, made on 18 March, signals the awards’ intent to bring serious international muscle to a category that sits squarely at the intersection of creativity and commercial performance.
Ramalho is not a name that needs much introduction in global advertising circles. Over 25 years spanning three countries, he has worked at some of the industry’s most creatively restless addresses. At AKQA in San Francisco, he worked across McDonald’s, Nike, Fox, Target, Kraft Foods and GAP, and helped lead “The Lost Ring” for McDonald’s, one of the first alternate reality campaigns and among the most awarded projects of its era. He later moved to Organic in Toronto, bridging the Detroit and Toronto offices on Dodge, Jeep and Chrysler, before spending over a decade building CUBOCC into one of Brazil’s most iconic and innovative independent agencies, which subsequently joined the IPG network.
A stint at FCB followed, where Ramalho led integrated work bridging online and offline, before he joined R/GA São Paulo as vice-president and executive creative director, stitching together the São Paulo office with New York, London, Portland and California on global clients including Verizon, Google, Meta, Samsung, American Express and Heineken. He now heads Publicis Brazil as its chief creative officer.
His trophy cabinet includes Clios, Effies, TikTok awards and MMA Smarties, and he has served on juries at the Andys, TikTok and the Lisbon Awards.
The Abby Awards 2026 is scheduled to take place at Goafest 2026 on 20, 21 and 22 May in Goa.
For Indian advertising, landing a jury chair of Ramalho’s calibre for a category built around data-driven creativity and commerce is a statement of ambition. Goafest just raised its own bar.
