Digital
Cognizant Major League Cricket announces new multi-season partnership with Remitly
Mumbai—Cognizant Major League Cricket (MLC) is excited to announce a new multi-season partnership with Remitly, a trusted provider of digital financial services that transcend borders, as a Signature Partner ahead of the league’s historic second season.
The partnership marks a significant milestone as MLC prepares for the thrilling tournament return on July 5 in both Morrisville, NC and Grand Prairie, TX.
With a global footprint spanning more than 170 countries, Remitly’s digitally native, cross-border payments app delights customers with a fast, reliable, and transparent money movement experience, making it a perfect fit for MLC’s diverse and global fan base.
As part of the strategic partnership, Remitly will special launch exclusive promotions to celebrate MLC fans, including discounts on international money transfers and special offers during the season. Fans attending select MLC matches this season can look forward to in-stadium experiences and giveaways supported by Remitly.
“The partnership with Remitly marks another significant milestone for Cognizant Major League Cricket as part of our investment into growing the sport in the United States,” said Vijay Srinivasan, CEO of Cognizant Major League Cricket.
“With the support of our partners, we are focused on elevating the fan experiences in-stadium and the broadcast product for our fans around the world this season, building on the success of the inaugural tournament to create a must-watch sporting event for all cricket fans,” said Srinivasan.
“Cricket is one of the many ways our customers stay connected with loved ones, no matter where they are in the world,” said Pankaj Sharma, Remitly’s Chief Business Officer. “Remitly is thrilled to partner with Cognizant Major League Cricket for its historic second season, and we look forward to seeing how this beloved global sport continues to unite and inspire our customers.”
Season two of MLC showcases three weeks of nonstop T20 action, featuring international stars and the nation’s top domestic talent putting on a show, including Steve Smith (Washington Freedom), Pat Cummins (San Francisco Unicorns), Nicholas Pooran (MI New York), Imad Wasim (Seattle Orcas), Devon Conway (Texas Super Kings), and Sunil Narine (LA Knight Riders).
Digital
OpenAI to roll out ads for free ChatGPT users in the US
Criteo tie-up signals shift as OpenAI explores ads to fund growth
CALIFORNIA: OpenAI is set to introduce advertisements for users on the free and Go versions of ChatGPT in the United States, marking a notable shift in how the platform plans to fund its rapid growth.
The move, confirmed by a company spokesperson in a statement to Reuters, follows earlier reporting by The Information and signals OpenAI’s deeper push into advertising as a revenue stream.
At the heart of this rollout is a partnership with Criteo, an advertising technology firm now integrated into OpenAI’s pilot programme. The company provides tools that help advertisers buy placements and sharpen targeting, suggesting that ads shown to users will be increasingly tailored.
According to reports, Criteo has been pitching advertisers on commitments ranging from $50,000 to $100,000, hinting at serious commercial intent behind the experiment. OpenAI has also advised advertisers to supply multiple versions of ad copy and visuals, a move designed to boost visibility and improve campaign performance.
The development comes as OpenAI looks to diversify its income streams. With ChatGPT’s popularity surging globally, the company is grappling with rising costs tied to computing infrastructure, even as competition in the generative AI space heats up.
For users, the change may soon mean a more familiar internet experience, where conversations come with the occasional commercial break.
