MAM
Women’s Handball League secures multi-year sponsorship deal with Nivia Sports
Mumbai: The Women’s Handball League (WHL), promoted by Pavna Sports Venture, announced its partnership with homegrown sports equipment manufacturing giant Nivia Sports as its strategic partner to develop the game in India as well as the official ball, equipment, and kit sponsor in a multi-year deal ahead of the league, which is scheduled to take place in January 2025.
As Southeast Asia’s first-ever groundbreaking women’s handball league, it will feature prominent players from India, along with those from the Middle East, Southeast Asia, Europe, and Africa. The league, which will be played under the auspices of the South Asian Handball Federation and supported by the Asian Handball Federation, is set to feature six franchise teams in its inaugural edition.
While this partnership aims to transform the handball landscape in India by creating significant opportunities for athletes and fostering the growth of the sport from grassroots to elite and league levels, specifically for women’s handball, it will also work closely to develop India as a handball hub in the run-up to the 2032 Olympics.
Pavna Sports Venture, the league promoters, have already committed a substantial investment over the next three years to focus on talent identification, infrastructure development, and the creation of top-notch coaching facilities for the game at the grassroots level. With the help of this partnership, they also aim to identify India’s most talented handball players and extensively enhance the visibility of the game across India.
“This strategic alliance with Nivia Sports will be a major milestone in our quest to position handball as a leading Olympic Sport in India. By partnering with a brand synonymous with excellence, we are set to establish world-class standards that will elevate the Women’s League and the sport as a whole. This collaboration will also enhance the quality of play at every level, from grassroots initiatives to elite competitions, and inspire countless young athletes to embrace handball. Together, we envision a future where handball flourishes as a premier sport, cultivating the next generation of champions,” said Pavna Industries executive director & Pavna Sports Venture chairperson Priya Jain
Nivia Sports, a renowned leader in the sports equipment sector with over 30 years of experience, is committed to producing world-class handballs that are both affordable and durable, while simultaneously elevating the performance of athletes.
This partnership will also help Nivia create new markets across the country as well as the Southeast Asian region. WHL will be a great platform for this homegrown brand to showcase top-class handballs and provide an opportunity for research and development to innovate and market world-class handball products globally, as it has been doing for other sports including football, basketball, and volleyball.
“The Indian Women’s handball team is currently ranked 5th in Asia, and our ambition is to see them reach new heights, with the potential to qualify for the 2032 Olympics. We believe that using top-notch balls, gear, and equipment will significantly boost the sport’s popularity. The Women’s Premier League will be instrumental in this journey. This partnership is more than just a sponsorship; it is a strategic alliance in our mission to elevate handball in India and across Southeast Asia,” added Nivia managing director Rajesh Kharabanda the official ball partner of India’s top football league and holder of 70 per cent market share in football.
They are also FIFA-certified football manufacturers in India.
As part of multiple initiatives taken up by the Women’s Handball League to promote and develop handball and scouring young and talented Indian players for the upcoming league, WHL has also initiated the “Future Handball Champions Program.” With the help of Nivia, they aim to conduct multiple talent hunt programs across the country to tap and nurture young talents and also aim to make the sport more accessible, with special emphasis on advancing women’s handball in the country.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
