MAM
Amagi names Deepakjit Singh as CEO
MUMBAI: Amagi, , today announced that it has named Deepakjit Singh as its Chief Executive Officer. With nearly 30 years of experience in broadcast technology – including executive positions at Encompass, Ascent Media, Bharti Airtel and BT – Deepakjit has been brought in to increase the footprint of Amagi across the globe. He will be closely working with the team to continue and expedite its impressive growth trajectory, particularly in the U.S. where the company expects rapid growth this year following its official launch in the region in late 2017.
“Deepakjit is one of the most well-regarded leaders in broadcast technology today,” said K.A. Srinivasan, Co-Founder of Amagi. “And, he will be a huge part of helping Amagi build upon its global success, especially within the U.S. and other rapidly evolving markets. We are really excited to have him on board.”
Amagi is a first-of-its-kind, true end-to-end cloud playout and managed services provider. Amagi’s products, based on ‘in-the-cloud’ technology and infrastructure, make it possible for content providers to reach their consumers anywhere across the world and on any device of consumer’s choice without the upfront expense of satellite or fiber-based delivery. Content creators can use Amagi’s CLOUDPORT to easily spin up new channels and deliver them to any location, using the cloud, which delivers tremendous benefits in terms of worldwide manageability and cost savings.
“Amagi’s technology is second to none,” said Deepakjit Singh. “Globally, there is a huge void in the media industry to provide distribution capabilities to content owners for both linear TV and non-linear video consumption market. With its technology, Amagi is perfectly positioned to fill this gap, delivering enviable business outcomes to broadcasters addressing their playout operations, management and monetization needs. I’m thrilled to spearhead Amagi’s growth and position into being the technology and service provider of choice for the new-age – anywhere, anytime – content consumer.”
Prior to joining Amagi, Deepakjit served as Chief Innovation Officer at Encompass, and Managing Director for APAC region where he grew the company’s business exponentially. Earlier, Deepakjit served as VP of Sales and Marketing at Ascent Media following a stint as SVP at Bharti Airtel.
Founded in 2008, Amagi offers cloud-managed broadcast services and targeted advertising for TV and OTT, enabling TV networks to launch, operate, and monetize channels anywhere in the world. Amagi now has deployments in more than 40 countries and delivers over 100 feeds to audiences worldwide. Clients include industry heavyweights such as Turner, VICELAND, Scripps Networks, Cinedigm and more.
“The US is an incredibly attractive and competitive marketplace, and it augurs well that we have hit the ground running in the region, thus far. We expect over a third of our revenue to come from the US market in 2018, so continuing our growth here will be huge moving forward. And with Deepakjit now in the fold, we believe we are in an even better place to continue our success worldwide in 2018,” added Srinivasan.
For more information about Amagi and its cloud-based broadcast solutions, visit www.amagi.com.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
