Brands
Girnar tea partners with Ajay Devgan for ‘Raid’
MUMBAI: Girnar Food and Beverages has joined hands with Ajay Devgn starrer upcoming Bollywood film Raid. Leading film marketing and brand alliance agency, Blue Bang Media & Entertainment clinched the plum deal bridging brand Girnar Tea and mass entertainer Raid.
Girnar Tea, a brand which started its journey four decades ago, now holds the reputation of being one of India’s finest tea brands, with a respectable name among tea connoisseurs across the globe. Its prime ethos rests on a yearning to promote and offer world class teas to its customers fuelled by a passion for excellence.
The deal entails a co-branded TV commercial that has been created to seamlessly merge the brand with the film, featuring the lead star of the film Ajay Devgn. The salient features of the brand inherently align itself to the central character of ‘Raid’ played by Ajay Devgn hence the association fructified. The TV spot spans over 20 seconds and will play out across leading media platforms.
Girnar Tea director Viduit Shah says, “An excellent fit between our brand and the character played by the star of the film Ajay Devgn in Raid attracted us towards the tie-up. Our TG of kadak-chai lovers look up to Ajay Devgn as a symbol of toughness and principles as portrayed in the film. Also, it was a great opportunity to reach our core target audience by aligning our brand with an entertainment platform.”
Blue Bang Media & Entertainment MD and CEO Vinay Punjabi adds, “The key objective for the brand Girnar was to engage with their core TG which is tea lovers through an entertainment platform that reaches out to a large audience base of similar demographics and psychological profiling. By associating with the Hindi feature film, Raid, Girnar Tea accomplishes its objective of connecting with its core TG through an entertainment platform that echoes the salient features of the brand.”
Raid is a thriller film produced by T-Series and Panorama Pictures, starring Ajay Devgn, Ileana DCruz and Saurabh Shukla in lead roles.
Brands
Sanjeev Rolyan named global director at HCLTech
HCLTech taps seasoned pro to steer digital and software strategy worldwide
NOIDA: Sanjeev Rolyan has reached a new peak in his career, stepping into the role of global director at HCLTech. With over 16 years of experience in the tech and digital services arena, Rolyan is set to bring his expertise in software, applications, and end-to-end source-to-pay functions to the global stage.
Before this elevation, Rolyan held multiple leadership roles at HCLTech, including director & business head and general manager, where he played a pivotal role in driving enterprise resource planning and digital transformation initiatives.
His journey in the industry spans nearly two decades, starting with a long tenure at Genpact as assistant vice president, where he managed sourcing and procurement for IT solutions, SaaS, PaaS, IaaS, and application development projects.
Rolyan’s academic credentials include a postgraduate diploma in international business from Symbiosis International University and a certificate in digital strategies for business from Columbia Business School, where he mastered five key domains: customer, competition, data, innovation, and value.
At HCLTech, Rolyan’s mission is clear: to amplify the company’s software and digital offerings, streamline operations, and lead the charge in global digital transformation. With his blend of experience, strategic insight, and digital acumen, the tech world will be watching closely.
