Brands
Aamir Khan becomes Vivo India’s new face
MUMBAI: After ending a two-year contract with Bollywood actor Ranveer Singh, Chinese mobile manufacturer Vivo has found its new brand ambassador in Aamir Khan. The eminent actor has been signed for Vivo’s future brand and product communication initiatives of Vivo India.
Capturing the essence of brand Vivo, Aamir Khan will soon be seen in a full-fledged marketing campaign around the upcoming products and will feature in a new television commercial.
The company is said to launch its new mobile handset V9 on 23 March which will feature the actor in its campaign.
Vivo India CMO Kenny Zeng says, “We are thrilled about the possibilities that our partnership with one of the world’s biggest superstars, Aamir Khan, will open up for Vivo in India. He mirrors the values of versatility, perfection and innovation that we steadfastly follow at Vivo. This new association will enable us to explore newer avenues to reach our customers as we script our future growth strategy in India.”
Commenting on his association, Aamir Khan adds, “Vivo as a brand embodies the spirit of innovation and meaningful disruption. Over the years, the brand has been constantly pushing the boundaries of smartphone technology as we know it today to provide consumers with an enhanced mobility experience. I am enthused to be a part of Vivo’s transformative journey in India.”
Over the last few years, Vivo has established an extensive retail presence to provide varied choices to consumers across the length and breadth of the country. Additionally, it has also launched an e-store and experience centre to provide phenomenal experience to its valued customers. With sports as a key focus for brand building, Vivo has invested heavily to associate with popular platforms such as IPL and Pro Kabaddi League.
Brands
IndiGo CEO Pieter Elbers steps down; Rahul Bhatia steps in as interim boss
Leadership change follows flight disruption crisis and regulatory scrutiny
Pieter Elbers has exited the cockpit at IndiGo. The chief executive of India’s largest airline stepped down at the close of business on March 10, 2026, triggering a swift leadership reshuffle at the country’s dominant carrier.
Rahul Bhatia, managing director of IndiGo’s parent InterGlobe Aviation, will temporarily oversee the airline’s operations and management while the board considers its next leadership move.
Elbers, who joined IndiGo in 2022 after a long stint at KLM Royal Dutch Airlines, was brought in to steer the airline through its next phase of international expansion and operational scale. His departure comes after a turbulent few months for the carrier.
In late 2025, IndiGo faced sharp criticism after cancelling more than 500 flights on November 5 and another 650 on November 7, leaving thousands of passengers stranded across India during peak travel season. The disruptions triggered regulatory scrutiny, with the Directorate General of Civil Aviation issuing a show-cause notice and later imposing a Rs 22 crore penalty linked to crew roster failures.
A subsequent inquiry found the airline had over-optimised operations, relied heavily on crew repositioning and tail swaps, and failed to maintain adequate operational buffers under new pilot rest rules.
In an internal message to employees following Elbers’ resignation, Bhatia struck a reassuring tone. Referencing the popular film phrase “Main hoon na”, he told staff he would stand with them as the airline worked to restore operational stability after the crisis.
“What happened last December should never have taken place,” Bhatia wrote, acknowledging the strain the disruptions placed on frontline employees.
Despite the turbulence, IndiGo remains firmly in command of India’s skies. The airline continues to hold more than 60 per cent of the domestic market, far ahead of its rivals.
Financially, however, the ride has been bumpier. In the December quarter, IndiGo’s consolidated profit plunged 77.55 per cent year-on-year to Rs 549.8 crore, down from Rs 2,448.8 crore a year earlier, even as revenue from operations rose 6.2 per cent to Rs 23,471.9 crore.
Elbers leaves behind a carrier that still dominates India’s aviation market—but one that has recently been reminded how quickly turbulence can hit even the strongest flyers.
