Movie Channels
Sony MAX2 is back with Season 3 of ‘Timeless Digital Awards’
MUMBAI: Sony MAX2 ‘Timeless Digital Awards’ is back with its 3rd season to delight its audience with an era of Hindi cinema that is evergreen and holds reminiscence till date. The ‘Sadabahar’ 50’s and 60’s gave birth to several inspiring masterpieces with legendary actors and films that became the voice of the common man dealing with societal issues, characters that allured us with enchanting romance and songs and stories that evoked compelling emotions. Sony MAX2 is commemorating this glorious era by giving due reverence to what Indian Cinema started with.
Launched in 2016, the digital awards have seen stupendous growth year on year. What started with an audience voting of eighty thousand in its inaugural year, grew to four lakhs in its second year. With new additions, the third year packs a punch with exciting new categories and fun engagements online to keep participants entertained throughout. This year the channel celebrates the many firsts of Hindi cinema that make for #IndiaKiShaan in the Timeless Digital Awards Season 3.
To participate, viewers will have to login to the microsite via Facebook, Twitter or a verified Email ID. The digital awards will be conducted through a specially curated microsite https://max2awards.sonyliv.com/ giving fans a chance to vote across eleven (11) ‘Sadabahar’ categories that include Sadabahar Child Artist, Sadabahar Actor, Sadabahar Actress, Sadabahar Director, Sadabahar Comic Artist, Sadabahar Thriller, Sadabahar Music Director, Sadabhar Prem Kahani, Sadabahar Epics, Sadabahar Critics and Sadabahar Star. Voting lines are open to users from 20th March till 7th April 2018. The winners across all categories will be judged based on maximum user votes and will be honoured on a digital Wall of Fame across the channel’s social media pages.
While the microsite will be buzzing with votes from fans, viewers can immerse themselves in nostalgia and read all about the films of the 50s and 60s on the#TimelessTales page. That is not all! Moving with today’s generation but keeping the essence of the yesteryears intact, Sony MAX2 is putting together a platform where fashion meets icons. The channel is collaborating with the fashion influencers of today to recreate the #SadabaharLook from the era. Apart from that, fans will also come face to face with that era’s moving memory, the SadabaharScope, the channel’s 360-degree interactive format created especially for the fans.
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
