MAM
Probus Insurance partners with Star Sports India for T20 World Cup 2024
Mumbai: Probus, an Insurtech company, is thrilled to announce its partnership with Star Sports India for the T20 World Cup 2024. As one of the Action replay partners to the prestigious tournament, Probus is set to enhance its presence and reach in the Indian markets. Along with this, the collaboration will also enable Probus to establish a strong visibility in the MENA region, where the matches will be aired.
Speaking on the development, Probus MD Rakesh Goyal said, “We are thrilled to team up with Star Sports India for the T20 World Cup 2024. This collaboration aligns with our mission to connect with diverse audiences and enhance our brand’s visibility on a global scale. Cricket enjoys a massive following across all age groups, making it an ideal platform to engage with a wide audience. By partnering with Star Sports India, which offers broadcast in multiple regional languages, we aim to reach every corner of India and beyond, ensuring our message resonates with billions of cricket fans.”
Probus in the past has associated with several sports partnerships, namely the Pro Kabaddi League and the ICC Men’s Cricket World Cup 2023. This year, Probus plans to further leverage its partnership with Star Sports India through dynamic digital content, and interactive social media initiatives designed to captivate audiences. Additionally, Probus will utilize innovative branding opportunities in this period to ensure maximum visibility and engagement throughout the T20 World Cup 2024.
This collaboration is a strategic move to strengthen Probus’s brand presence and engage millions of potential customers, reinforcing its commitment to innovation and customer-centricity in the Insurtech sector.
Probus today is renowned for its robust technology platform, revolutionizing the Insurtech industry. With ambitious plans to expand its reach and establish 100 branches, and 500 salesforce locations by 2027-28, Probus is poised to revolutionize the insurance landscape in India.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
