iWorld
T-Series Celebrates 40 million YouTube subscribers Milestone
MUMBAI: When you speak to the team at T-Series led by Mr. Bhushan Kumar, you really get to know that like their boss they are driven to be at the top in everything they choose to do.
And with this belief, T-Series India’s leading music label and movie studio recently welcomed the 40th million subscriber on its YouTube channel. It continues to hold on to its #1 spot in the top 500 YouTube channels globally (https://socialblade.com/youtube/top/500) with more than 34 billion video views; with its audience base spread across India, US, Canada UK, Mainland Europe, UAE, Pakistan, Bangladesh, ASEAN, Australia, New Zealand etc. T-Series has expanded its presence across multiple digital platforms and now reaches more than 1 billion digital consumers a month.
In the mere 7 years since it launched its YouTube Channel in 2011, T-Series has caused a kind of revolution in the Indian entertainment space. In addition to amassing an incredible number of subscribers, T-Series continues to rack up the views with their choice of content. Not only did the Indian music label do groundbreaking work when it comes to promoting artists, also the way it uses social media for cross-promotion, is a first in the music industry. The channel’s winning formula is a mix of musical talent from Bollywood movies and independent artists, coupled with a smart online marketing strategy which recognizes Millennials appetite to consume quality content online.
Bhushan Kumar, CMD, T-Series, says, “I would like to dedicate this success to all our fans all over the world, who have helped us reach this milestone. I would like to congratulate my entire in-house digital team and the YouTube team for this tremendous feat. We look forward to achieving greater heights with our dedication and passion to offer quality content and enriching entertainment experience to our discerning consumers worldwide.”
Call them early adopters if you want, but India’s leading entertainment giant has always remained ahead of the curve. T-Series has consistently clocked higher watch time on YouTube than the industry average. Speaking on the occasion T-Series President, Mr. Neeraj Kalyan says, “It all comes down to promoting the artist/content with a well-oiled online marketing machine, using everything to maximum effect, whether it’s social media cross promotions, tent-pole programming, intelligent tagging, consumer engagement or any other new gimmick that’s about to reach the market.” Adding on Mr. Kalyan says, “YouTube has been perhaps one of the most exquisite tools to serve audience and test content adoption rate. It has played an important role in our marketing strategy over the past 7 years and the same is underlined by this incredible milestone. We will continue to set an inspiring example of leveraging YouTube to connect with fans and reach new audiences. The growth acceleration in subscribers and video views is really encouraging for the industry and video search platforms will surely see further growth in the months to come. Under the able leadership of Mr. Bhushan Kumar, our proud team is already eyeing 50M subscriber milestone and a Ruby Button Trophy from YouTube before the end of 2018. ”
iWorld
Banijay Asia’s The 50 tops OTT charts with 8.1 million JioHotstar views
Reality competition becomes most watched show on JioHotstar in debut week.
MUMBAI: Fifty contestants walked into a palace, but millions of viewers showed up for the drama. Reality competition The 50, produced by Banijay Asia, has emerged as the most watched show on JioHotstar, clocking 8.1 million views in its debut week. The figure, reported by Ormax Media, places the show at the top of the OTT viewership charts and marks a strong opening for the digital reality format.
Adapted from a popular French format, The 50 brings together 50 personalities from television, digital platforms, music and reality shows inside a grand palace setting. Over the course of a 50 day competition, participants form alliances, compete in unpredictable tasks and navigate eliminations as the field steadily narrows.
Guiding the game is a mysterious figure known as The Lion, an unseen game master whose voice introduces twists, challenges and strategic turns throughout the show, adding an extra layer of suspense to the contest.
What distinguishes The 50 from typical reality competitions is its audience driven prize structure. Instead of the winner taking home the final reward, the prize is awarded to one of the winner’s registered followers through the show’s dedicated app. The mechanism effectively turns viewers into participants, allowing fans to have a direct stake in the outcome.
The contestant lineup features a mix of television actors, reality stars and digital creators, including Karan Patel, Urvashi Dholakia, Divya Agarwal, Mr Faisu and Dushyant Kukreja, each bringing their own fan following to the show.
With its blend of celebrity personalities, strategic gameplay and interactive viewer participation, The 50 has quickly carved out a strong foothold in India’s digital entertainment landscape. Its 8.1 million views in the opening week underline the growing appetite for large scale reality formats designed specifically for OTT audiences.
