News Broadcasting
CNBC-TV18 expands its digital team with new appointments
MUMBAI: Network18, India’s most diversified media conglomerate, today announced the appointment of Binoy Prabhakar and Ranjita Sehgal at CNBCTV18.com, the soon-to-be launched digital arm of CNBC-TV18.
Binoy is the Editor and Ranjita the Business Head of CNBCTV18.com.
CNBCTV18.com is a premium digital platform offering important and useful news and information about the stock market, business and economy, created with the mission of helping the influential and aspirational make smart decisions to get ahead — in career and wealth. CNBCTV18.com will keep the loyal audiences of CNBC-TV18 up to date with the latest breaking business and financial news no matter where they are or which device they are using.
Speaking on the appointment, Binoy said, “I’m thrilled to lead the launch of CNBCTV18’s web avatar at a time storytelling generally is being enriched by digital prowess. It is an honour to head the digital platform of the undisputed leader of business news in India and I look forward to working with CNBC-TV18’s incredibly talented editorial team to create a truly integrated newsroom that deepens the brand’s relationship with its loyal audiences, attract new ones, and tell vital stories.”
Binoy comes with close to eighteen years of experience in journalism. Prior to Network18, he was Senior Editor with The Economic Times and Deputy Editor of The Economic Times Magazine. Binoy has also worked with The Indian Express, The Times of India and The Hindustan Times in the past. He is a 2017 Fellow at the Tow-Knight Center for Entrepreneurial Journalism in New York.
Ranjita Sehgal, appointed as the Business Head of the division, was previously heading Sales for Moneycontrol and thereafter was spearheading Agency Relationship for Network18 Digital. In her twenty years of experience in new-age media, digital and mobile experience, Ranjita has worked with top publishers such as BCCL, Rediff.com, Yahoo India and Sify.com.
Speaking on the occasion, Ranjita said, “It’s quite exciting to lead the digital business for a brand like CNBC-TV18, especially at a time when the digital ecosystem is constantly evolving. We aim to reinvent CNBC–TV18 in a new avatar for the digital era by leveraging the brand to create compelling content for the digital consumers.”
Binoy will report to Santosh Menon, Chief Content Officer of Network18 Digital, and Ranjita will report to Manish Maheshwari, CEO – Network18 Digital.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
