MAM
Vertuals appoints Mr. Zahid Gawandi as the agency’s business head
MUMBAI: Zahid Gawandi, the much experienced and feted marcom specialist has recently been anointed the Business Head at Vertuals, the firebrand Digital Content specialist outfit and will be based out of their Mumbai office.
Zahid of the Tata Donnelley, Dentsu, Percept-Hakuhodo, Reliance Capital & Spice Digital genre, now has taken on the daunting task of taking the agency towards a defined growth trajectory and will also be responsible for instilling a robust content practice which the industry is clearly gravitating towards.
His large body of work has led him to many a watering hole, across sectors ranging from Automobiles to BFSI, FMCG, Consumer Durables, Fashion & E-commerce amongst others. His ranging years saw him hold several senior management positions, with his last notable foray was helming the role of CMO at Destimoney Group. Accolades have also adorned his lustrous career graph of which the ‘Corporate Communication Leadership Award’ by Lokmat BFSI Awards deserves special mention. He was also profiled in Impact magazine under the Future Leaders section.
Vertuals at Managing Partner, Mr. Ajay Tripathi commenting on the appointment said, “With the advent of video consumption going up, Vertuals is well positioned as a brand storyteller across the digital ecosystem. We are delighted to have Zahid on board. He has joined the agency at a time where his ability to ramp up business verticals and take brands to the next level of growth in a short span of time will be an asset to Vertuals. His wealth of knowledge and experience in advertising both on the agency & client side across various categories will serve in maximizing value for our clients.”
Mr. Zahid Gawandi also expressed his enthusiasm on his appointment, saying, “I’m excited to be part of a young, restless and kickass team at Vertuals. Customers always seek great stories which they can relate to. We understand that ‘Marketing’ and ‘Storytelling’ is the new power couple. Hence at Vertuals we combine an idea (Marketing) with an emotion (Storytelling) and serve it up for consumption to targeted audiences, leveraging strengths of our home turf – the digital ecosystem. This creates real emotional connections with the consumers – connections that can turn into trust, and eventually engender revenue. We are already in talks with several brands to take their brand story on various digital platforms.”
MAM
Joy Personal Care rolls out Ubtan Face Wash TVC with Shah Rukh Khan
New film pairs star power with simple skincare pitch for summer glow
MUMBAI: Joy Personal Care has unveiled a new television commercial for its Ubtan Face Wash, bringing together Shah Rukh Khan and Sanya Malhotra in a light-hearted campaign aimed at simplifying everyday skincare choices.
The film, which marks the product’s television debut, is set in a retail environment where Malhotra is seen navigating a shelf full of options before Khan steps in with his trademark charm to offer a fuss-free solution. The narrative leans on humour and relatability, turning a routine purchase into a playful exchange.
At its core, the campaign promotes the brand’s ubtan-based formulation, which blends traditional ingredients such as turmeric, saffron and sandalwood to address common summer concerns like tanning and dullness. The messaging keeps things simple, positioning the product as an easy addition to daily routines rather than a complicated skincare step.
RSH Global co-founder and chairman Sunil Agarwal said, “As summer sets in and exposure to sun and heat intensifies, skincare concerns like tan and dullness become more pronounced. Consumers today are looking for solutions that deliver visible results while remaining easy to incorporate into daily routines.”
Echoing the consumer-first approach, RSH Global chief marketing officer Poulomi Roy said, “Through this campaign, we have brought that insight to life in a simple and engaging way, showing how Joy Ubtan Face Wash makes traditional skincare easy and effective. Shah Rukh Khan and Sanya Malhotra add relatability and charm, helping the product connect more strongly with audiences.”
Sharing his experience, Shah Rukh Khan said the campaign stood out for its simplicity and everyday appeal, while Sanya Malhotra highlighted the natural chemistry and playful tone of the shoot.
The campaign will be amplified across television, digital and social platforms, signalling a wider push as the brand looks to strengthen its position in the competitive face wash segment.
Part of RSH Global, Joy Personal Care continues to build visibility through celebrity-led campaigns and sports partnerships, including associations with Kolkata Knight Riders, Delhi Capitals and Gujarat Giants.
With familiar faces, a breezy storyline and a focus on everyday concerns, the latest campaign keeps things straightforward. In a crowded skincare aisle, sometimes the easiest answer is also the most effective one.
