Broadband
Jio shifts focus to wired broadband
MUMBAI: After bringing about a massive change in the usage of wireless internet and market dynamics, Reliance Jio is looking at the broadband or wired internet sector. According to a media report, Jio is working at full steam to launch broadband in homes towards the end of this year.
Jio’s success in wireless internet with 168 million subscriber base is unquestionable. For the launch of the broadband service, the company has already started beta trials across some locations in country along with offering free broadband across regions in New Delhi and Mumbai. The trial service is offering unlimited internet at 100 mbps for a security deposit of Rs 4,500.
“The full-fledged commercial launch is likely to be announced on 28 December, which happens to be late Dhirubhai Ambani’s birthday,” a person familiar with the development was quoted by Livemint in its report.
A TRAI report earlier said that India had only 21.28 million wired internet subscribers compared with 424.67 million wireless internet subscribers in 2017. The major player in the segment is BSNL followed by Bharti Airtel. The low number of wired internet users leaves a big scope for Jio’s upcoming business. Airtel, Jio’s main competitor, provides high-speed wired broadband across 89 cities in India.
While big players are chasing metro cities, cable TV distribution company DEN Networks Ltd has shifted its focus to small towns.
“The tariff and stress of telcos is, as of now, focussed on the main metros. So we have made the game plan for tier 2 and tier 3 cities. We don’t want to be trapped in this (the war between telcos),” DEN Networks chief executive officer SN Sharma said.
Tags: Jio, Airtel, BSNL, DEN Networks, Wired internet connection
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Broadband
ACT Fibernet elevates Aditya Singh to chief customer experience officer
Former senior vp to drive service, retention and delivery revamp
BENGALURU: ACT Fibernet has elevated Aditya Singh to chief customer experience officer, effective 1 January, 2026, as the broadband provider seeks to tighten its grip on service quality in an increasingly competitive market.
Singh, who previously served as senior vice-president – customer experience and loyalty at group level, will now join the executive committee and lead the company’s end-to-end customer transformation agenda.
The move gives him oversight of customer service, customer retention and service delivery, alongside a broader mandate to strengthen network resilience and field operations. The company said the reshuffle underlines its intent to deliver a “consistent, seamless and superior” experience to its 2.3m subscribers across more than 30 cities.
Headquartered in Bengaluru, ACT Fibernet, the consumer-facing brand of Atria Convergence Technologies Limited, is one of India’s largest wired internet service providers. It has built its pitch on high-speed connectivity and responsive customer support, at a time when fibre roll-outs and price wars are redrawing the broadband map.
In a statement, Singh said he was “deeply honoured” to take on the expanded brief and join the executive committee as the company sharpens its focus on simplifying customer touchpoints and turning subscribers into brand advocates.
The elevation signals a clear priority: in a crowded fibre market, customer experience is fast becoming the decisive battleground.
