GECs
Weekends Get Entertaining Again With COLORS’ Entertainment ki Raat@9 – Limited Edition
MUMBAI: When the audience demands, we oblige! After a successful innings with Season 1, Entertainment ki Raat@9 Limited edition is back with its second season that is infused with comedy, tons of drama, juicy gossip and entertaining tête-à-têtes with celebrity guests who will be at their candid best, making for wholesome family entertainment on the weekends. Adding oomph and pizzazz to this season will be television divas – Saumya Tandon & Neha Pendsealong with Abhilashthat join comedians – Mubeen Saudagar, Balraj and child artist Divyansh who will be back to amuse you in their signature style. Produced by Optimystix Entertainment India Pvt Ltd, this entertainment extravaganza premieres on 21st April and will air every Saturday and Sunday at 9pm.
Speaking about joining Season 2, Saumya Tandonsaid“Speaking about joining Season 2, Saumya Tandon said “Comedy as a genre is my favourite and very tough too. As a performer it’s very fulfilling to bring a smile on peoples face. I have hosted various formats but Entertainment Ki Raat @9 allows me to use my anchoring skills to entertain the viewers and the guests on the show. This show is the perfect mix of entertainment and we hope to make viewers across the country have a good time at the end of a long, hard week.”
Neha Pendsefurther added saying, “The vibe on the sets is amazing and I am delighted to have joined the team for this limited edition. This comedy brigade jams together, improvises on acts and together – we will tickle your funny bone with one hour of unlimited entertainment.”
Reprising his role in the second edition, Mubeen Saudagarconcluded saying, “After the staggering success of Entertainment ki Raat, we are glad to have had this extension; with the new additions to our team coupled with fun chats, quirky tasks and Bollywood’s most loved celebs – we promise to up the ante of entertainment and continue engaging with our fans.”
Kickstarting the show will be Bollywood’s Baba aka Sanjay Dutt followed by B-town mommies Farah Khan and Raveena Tandon in episode 2. At his candid best, Sanjay Dutt spoke about his time in prison as well as the happiness he gets from being with his family while Farah and Raveena reminisced about their antics from college and what motherhood entails. Celebrity couple Bipasha Basu and Karan Singh Grover, the charming Karisma Kapoor and the witty Ganesh Acharya are the next in line on the celebrity list. So, let laughter be your medicine and stay entertained on the weekends by tuning into COLORS every Saturday and Sunday at 9pm!
GECs
Pocket FM partners with Indian Open Pickleball 2026
Audio platform joins forces with major tournament to engage young fans.
MUMBAI: Pocket FM just served up a perfect partnership because when audio storytelling meets pickleball’s fast-paced rallies, even the sidelines start listening. Pocket FM, the world’s largest audio series platform, has announced a strategic partnership with Indian Open 2026, one of India’s biggest pickleball tournaments organised by Global Sports in Hyderabad in association with Pickl’Out and Crosscourts Sports Club.
The collaboration brings Pocket FM’s immersive storytelling to one of the fastest-growing emerging sports in India. Pickleball, known for its accessibility, energy and strong community appeal, is rapidly attracting younger, digitally savvy audiences making it an ideal platform for Pocket FM to deepen its cultural relevance.
Under the partnership, Pocket FM will enjoy extensive on-ground and digital visibility throughout the tournament, which begins on 1 April 2026. This includes centre court branding, venue-wide presence, presenting rights for select matches, player lounge branding, team jersey integration, and strong integration across live streaming and social media.
Pocket FM, SVP and global head for brand marketing and partnerships Vineet Singh said, “Pickleball is building a strong connection with young and engaged audiences in India. This partnership allows us to connect with people in a meaningful way through strong on-ground presence and digital visibility.”
Global Sports and Indian Open 2026, founder Hemal Jain added, “Partnering with Pocket FM adds an exciting new dimension to the experience. As a brand that has built deep resonance with young audiences, Pocket FM is a strong fit for the energy and ambition of this tournament.”
The move reflects Pocket FM’s continued strategy of aligning with emerging passion points and building deeper engagement with communities driven by competition and shared experiences.
In a country where sports and stories often collide, Pocket FM isn’t just sponsoring a tournament, it’s turning every rally into a narrative, proving that the best audio moments sometimes happen when the paddle meets the ball.
