MAM
Zee concludes Agency Premier League T20 in Mumbai
MUMBAI: In a cynical media agency world with shrinking budgets, how do you thank media planners and buyers for partnering your event or looking at your offering favorably?
You could try the route that Zee Entertainment Enterprises Ltd’s chief growth officer – digital & broadcast revenue Ashish Sehgal has done. He put together a three city Agency Premier League T20 which concluded on 20 December in Mumbai.
It worked out well, says a Zee press release, as it was “highly engaging and competitive trade marketing initiative.”
The Mumbai leg was won by Starcom with strong competition from leading agencies, including Wavemaker, Madison World, DBB Mudra Max, Essence Mediacom, and Mindshare Fulcrum. Zee brought in actor Utkarsh Sharma and actress Simrat Kaur, who were part of last year’s blockbuster hit, Gadar 2. The popular and versatile artists added to the excitement and thrill of the event.
OMD clinched victory in the Delhi leg, which featured spirited performance from Havas, IPG, Group M, Publicis, and Dentsu.
The Bengaluru leg saw Group M Mavericks claiming victory after competing against Group M Blasters, Dentsu, Havas Media, Initiative, and Madison.
“We are thirilled to ponse to the Agency Premier League T20 across all three legs in Bengaluru, Delhi, and MumbaI,” says Sehgal. “This initiative is a testament of our commitment to strengthen partnerships with the media fraternity through the unifying power of cricket. It has been an incredible journey, and we look forward to continuing this momentum as we bring the excitement of DP World ILT20 closer to our partners.”
Clearly, Sehgal and Zee will have won some brownie points with media agency executives. Now it’s up to the sales team to cash in.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
