People
News18.com Brings Ashish Naik OnBoard As The National Sales Head
National, 23 April, 2018: News18.com, India’s leading digital news platform, expands its top management with the addition of Ashish Naik as National Sales Head. He comes with over 17 years of experience in media sales and has formerly worked with organizations such as Tata Infomedia, BCCL, Business Standard and NDTV Media Ltd. Prior to joining News18.com, Ashish has been a part of Times Internet Ltd, where he served in the capacity of Regional Manager West, and was eventually promoted to National Sales Head.
A Science graduate from Mumbai University, he has done his post graduation in Marketing Management from MET Mumbai. In his current role at News18.com, Ashish aims to bring onboard a maximum number of advertising partners and consolidate the network’s position as a leader in the space.
News18.com has recorded 50 million monthly users, which is an (outstanding) increase of 249% in comparison to last year. The growth numbers recorded by the platform stand testimony to the network’s lazer-sharp focus on delivering extensive and quality political news coverage supplemented by new-age technology and consistent updates to the platform. In only two years, the platform has also touched another milestone – that of 30 million monthly users on mobile, a significant 170% increase in comparison to last year. The platform also (transcended/surpassed) its own high benchmark, with the Budget Day witnessing a record total of 5.2 million users, in a single day, on the platform.
Speaking about the platform’s growth and expansion, Rajiv Singh, Business Head News18.com and CricketNext said, “Last year has been great for News18.com with the platform touching new milestones and setting higher benchmarks in terms of audience engagement and reach. Now, after Gujarat and HP elections we are looking forward to Karnataka elections. And now, with Ashish as the new addition to the team, we are looking at taking things a step ahead and bringing in more and more engaging and captivating formats for our consumers.”
Commenting on the occasion Ashish Naik – News18.com’s National Sales Head said, “I am certainly excited to begin a new chapter in my career with News18.com. With the digital boom still in its nascent stages in the country, it is certainly a great time to be a part of the sector. In my new role at the company, I intend to promote innovative 360 degree properties, which tend to result in higher audience reach and engagement. At the same time, I also intend to adopt a more consultative approach in grasping the requirements and needs of the clients, since a property is a complete success when it appeals to all the stakeholder involved including the consumers.”
About NEWS18.com
NEWS18.com (formerly known as ibnlive.com) is the digital destination of CNN News18 (formerly known as CNN IBN) with hard news as its core offering and interactivity as its key component. Along with a bevy of mobile- and multimedia-enabled content, News18.com is a multi-platform offering that, for the first time, provides viewers/users an opportunity to contribute to the news process and interact with editors and reporters. Manned 24×7, NEWS18.com is powered not just by NEWS18 journalists but also by Network18’s team of over 1,000 news professionals. NEWS18.com is also recognized for its one-of-the-kind offerings such as CricketNext, Compare India, and Indiwo amongst others.
About Network18 Digital
Network18 Digital (N18D) is the digital arm of Network18, one of India’s most diversified media conglomerates with interests in television, Internet, films, e-commerce, magazines, mobile content and allied businesses. N18D is among the largest multi-platform destinations for objective breaking news, opinions, financial data and infotainment for the evolved digital news consumer. Network18 Digital houses assets such as moneycontrol.com, firstpost.com, news18.com etc., and is constantly seeding new ideas to be the dominant force in the digital space. It caters to all sections of society, especially to the digital savvy consumer, the millennials and Generation Z users who access and consume content on the go.
People
Senior exec Madhu Soman reflects on stepping away from Indian TV news
Sometimes the toughest story in a newsroom is the one about the newsroom itself.
MUMBAI: For Madhu Soman, a media executive whose career spans more than two decades at global news organisations including Reuters and Bloomberg, the decision to step away from India’s television news industry followed conversations with several leading networks.
Soman returned to India in 2022 to take up a senior leadership role in television news.
He transitioned to the business side of the industry in 2014, joining Bloomberg in Hong Kong to lead broadcast sales, news syndication and strategic partnerships across Asia-Pacific. He held the role for nearly eight years before returning to India.
“WION and Zee Business were the reason I chose to return to India after long years with Reuters and Bloomberg, transitioning from telling stories to selling them,” Soman said.
“The landing strip back home was always narrow, but it was one I was happy to take.”
The stint at Zee Media Corporation Ltd., however, proved shorter than expected.
“It didn’t take very long to realise that my runway within Zee (Media) was going to be rather short,” Soman said.
“Let’s just say I was a cultural misfit.”
Even so, he says the experience had its rewards, including exceptional colleagues and a few good friends.
After stepping away from the organisation, Soman was in discussions about potential roles.
“I spent the better part of the last two years in conversations with a few leading networks, long enough to realise the difference between being unemployed and being unemployable.”
Some of the feedback, he says, was unusually candid.
“Two of them informally told me I’m perhaps one of the best media executives in the television news business. But someone like me fronting a television news network would be considered a business risk,” Soman said in conversation with IndianTelevision.com.
For Soman, the implication was clear.
“A news network fronted by someone whose instincts were formed in journalism rooted in independence, accuracy and editorial distance from power was unlikely to find much favour with the powers that be.”
Beyond the personal dimension of his decision, Soman says the experience reflects broader pressures shaping the news industry today.
“Journalism’s job is simple: ask hard questions and hold power accountable. Keep it honest,” he said.
Quoting former Washington Post editor Marty Baron, he added: “We’re not at war with the government. We’re at work.”
“That principle applies to anyone in a position of influence, whether in government, business, sport or entertainment.”
At the same time, he says the industry faces growing pressures.
“Authoritarian regimes that resist scrutiny, along with rapid technological change including AI, are reshaping and often undermining journalism’s traditional business model.”
“There’s also a growing credibility deficit, as the race for eyeballs rewards whoever delivers the news first rather than whoever confirms it best.”
Having worked on both the editorial and commercial sides of the industry, Soman says he is acutely aware of the economic realities media organisations face.
“Running a media organisation today means being a pragmatic P&L owner. The challenge is to keep investing in strong journalism while making the economics work at a time when a growing share of the industry’s revenue is increasingly being captured by technology platforms.”
“If we drop the ball on accuracy and trust, we do a grave disservice to the democracy we’re meant to serve.”
His experience straddling both content and commerce has shaped his view of how the industry must evolve.
“Good journalism and good business strategy are not opposites,” he said.
“The best media businesses are built when editorial integrity, audience trust and sustainable economics reinforce each other.”
“And ultimately, none of it works without strong teams. Leadership in media is as much about building people and institutions as it is about building products.”
Soman is now preparing to return to his hometown of Trivandrum, barely four years after returning to India.
“Delhi NCR has a way of testing your patience, your stamina and occasionally your sanity,” he says. “But it also leaves you with stories that will last a lifetime.”
“So as I pack up and head home to Trivandrum, I do so with no complaints and no regrets.”
“I didn’t sell my soul. Some things, after all, aren’t for sale.”
Soman’s reflections underscore the tensions between editorial independence, commercial realities and political pressures shaping television news today. His experience offers a window into the challenges facing media leaders navigating a rapidly changing industry. For him, the decision marks a moment to step back after decades spent across global newsrooms and media businesses.
