Brands
HIT wants you to kill mosquitoes on World Malaria Day
MUMBAI: HIT is a well-known household insecticide brand in India.
This World Malaria Day, Kala HIT has come up with a quirky stand-up comedy video, featuring India’s well-known comedy artist Suresh Menon, on various ways through which people kill time on social media. The video is titled ‘Social Media Pe Machchar Marne Waale’.
In today’s world, social media is no longer an escape but an integrated part of life. And people are aimlessly killing a lot of time here. In the video, Suresh Menon narrates the various ways in which people kill time on social media. The video opens with an anecdote from Menon’s vacations to his village where he used to find his uncles sitting on chairs and only passing time. He then narrates how people kill time today – with the consumption of social media. Through this stand-up comedy act, Menon sets a friendly reminder for people to find time from their busy social media lives to kill real mosquitoes with Kala HIT and fight malaria.
The quirky and creative video marks ‘World Malaria Day’ and is in sync with the current years’ theme of ‘Ready to Beat Malaria’. ‘Social Media pe machhar maaron lekin ghar ke andar asli machhar ko bhi maaro’ – This is a one-line message to the social media lovers of India.
Godrej Consumer Products business head India and SAARC Sunil Kataria says, “Godrej Consumer Products has always strived to make the lives of consumers brighter and better. Carrying this philosophy forward, on the occasion of World Malaria Day, we aim to create awareness on prevention against Malaria. Today consumers use various solutions to drive away mosquitoes, these make consumers feel that their problem is completely solved but in reality mosquitoes hide in remote and difficult corners of our home posing a serious threat to health and wellbeing.”
Ogilvy Mumbai group creative director George Kovoor mentions, “We all know someone who is obsessed with social media- the compulsive selfie taker, the ranter, the social rebel, the show-off. They are people who live their lives on social media. We leveraged these characters and their peculiar traits to deliver an important message- ‘Social Media mein machhar mat maaro, ghar mein chipe asli machhar maaro.’ A piece of content that informs and entertains in equal measure, delivered in the inimitable style of comedian Suresh Menon.”
The film’s bottom-line message is how the nuisance caused by hidden mosquitoes brings everyday life to a grinding halt. Current measures to eliminate hidden mosquitoes, are arduous, and often fail. No wonder, consumers fall prey to diseases such as Malaria. Kala HIT is an exceptionally convenient way of killing even the hidden mosquitoes.
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
