MAM
Intex Technologies appoints Rajiv Bakshi as CMO
MUMBAI: In line with the company’s continued efforts to strengthen and professionalise management to accomplish accelerated growth, mobile and consumer electronics company Intex Technologies (Intex) has appointed Rajiv Bakshi as its chief marketing officer (CMO).
An alumnus of the Harvard Business School, Bakshi has distinguished reputation of spearheading strategic brand development, business transformation, consumer acquisition and digital strategy to drive long-term growth and profitability. As the CMO, he will envision Intex’s go-to-market strategy for the entire range of its mobile and consumer durables.
Intex director Keshav Bansal said, “We are delighted to have Mr. Bakshi amidst us and are certain that his diverse experience will go a long way in contributing to the growth of the company in India and international markets. His immense expertise in strategic marketing and brand management will augment Intex’s growth and profitability.”
Bakshi will lead the generation of consumer insights for incisive product development and planning, augment the sales and distribution network across the general trade, e-commerce portals, large-format stores and the company-branded retail network. Additionally, he will pioneer the digital strategy and boost international operations.
Commenting on the appointment, Bakshi said, “Serving millions of customers, Intex is recognised amongst the distinguished group of national brands that have demonstrated continuous growth over the last two decades. Its unstinted commitment to provide access to technology and best-in-class experience to consumers has propelled its nationwide recognition.”
Prior to Intex, Bakshi had a 13-year stint at Discovery Networks India & South Asia region as the VP and head of marketing and products. He expanded the company’s portfolio from a single TV channel to 11 channels. He also pioneered India’s first lifestyle channel TLC and created a differentiated kids’ network with Discovery Kids.
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
