Hollywood
BookMyShow sells over 3.5 million tickets for Avengers: Infinity War; contributes close to 45% to its opening weekend collection in India
MUMBAI: Avengers: Infinity War set new records on BookMyShow as it became the first Hollywood film to sell an unprecedented 12 tickets a second when the bookings were at its peak on the weekend. BookMyShow has so far sold over 3.5 million tickets for this mega blockbuster and has contributed close to 45% to the film’s opening weekend collection in India.
The advance sales of the film were driven majorly by its English version given the high decibel buzz surrounding it. However, once the film released on April 27, 2018, BookMyShow witnessed a huge spike in the tickets sales for regional language versions of the film. 74% sales for its Hindi version happened post the release of the film indicating the massive role played by strong word of mouth.
BookMyShow, VP- Marketing and Business Intelligence, Marzdi Kalianiwala said, “BookMyShow has received an overwhelming response for Avengers: Infinity War and combining forces with Disney India went a long way in achieving such phenomenal results. The film, with its strong fan following and powerful content and storytelling has created new records on BookMyShow. By contributing close to 45% to the film’s opening weekend Net collections, we are thrilled to have been the default movie ticketing platform for millions of Avengers fans across the country.”
“The performance of the movie is a testament to the strength of the Marvel brand in India. Epic storytelling combined with our localization efforts has resulted in Marvel movies rewriting the box office records year-on-year. We always strive to work with the best-in class partners like BookMyShow whose efforts have enabled us to extend the experience to cinema-goers across the country,” said Bikram Duggal – Head, Studio Entertainment, Disney India.
Avengers: Infinity War also earlier created the record for highest ever advance sales on BookMyShow among Hollywood films. It sold over 1 million tickets even before the film’s release. BookMyShow also joined forces with Disney India to combine their digital efforts for this film and together developed a deeper understanding of consumer buying behaviour and purchase patterns.
Hollywood
Disney sells out ad slots for 98th Oscars broadcast
Strong demand for live events turns the Academy Awards into a global, multi-platform marketing moment
NEW YORK: Hollywood’s biggest night has also become one of advertising’s hottest tickets. Disney has sold out all advertising inventory for the 98th Oscars, underscoring the growing demand from brands eager to ride the cultural wave of major live events.
The sell-out marks the sixth consecutive live tentpole success for Disney Advertising. The streak includes last year’s 97th Oscars, the 59th Annual CMA Awards, and Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest, signalling strong appetite among marketers for moments that bring audiences together in real time.
For advertisers, the Oscars are no longer just a single night of glitz and gold statues. Disney’s “Content Everywhere” strategy has expanded the awards show into a sprawling, multi-platform brand playground spanning linear television, streaming, social media and digital content.
“Live continues to be one of the most powerful ways for brands to connect with engaged audiences at scale, and the Oscars represent the very best of culture, creativity and community,” said Disney Advertising SVP, entertainment and streaming solutions John Campbell. He added that the company has reshaped the show’s commercial potential into a connected experience that stretches well beyond the broadcast.
Brands such as Mazda, Pfizer and Volkswagen of America are tapping into Disney’s wider ecosystem, appearing across original content segments including Know Your Movies on Hulu and Critically Acclaimed on Disney+. Partnerships also extend to social media through TikTok Pulse Premiere and to custom brand storytelling created by Disney CreativeWorks.
The result is what Disney calls the “Oscars Everywhere” approach. Rather than a few high-profile ad breaks, advertisers now find themselves woven through a series of moments before, during and after the ceremony.
These include On The Red Carpet at The Oscars, a live pre-show syndicated across major local markets and streamed nationwide, and the After the Oscars Show, which keeps the conversation going once the final award has been handed out.
This year’s sponsors include Rolex, returning for its ninth year, and Burger King, which joins the Oscars advertiser roster for the first time. Other brands in the mix include Disney Cruise Line, Dunkin’, Eli Lilly and Company, Eucerin, Intuit TurboTax, L’Oréal, McDonald’s, Microsoft, Miebo, Paris Baguette, Peacock, Starbucks, State Farm, Toyota and Verizon.
The 98th Oscars will take place on March 15, 2026, at the Dolby Theatre at Ovation Hollywood. The ceremony will be broadcast live on ABC and streamed on Hulu, reaching audiences in more than 200 territories worldwide.
