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Raghavendra Rathore and Diljit Dosanjh: Champions of Indian heritage globally

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Mumbai: Raghavendra Rathore, India’s celebrated couturier and designer of bespoke clothing, collaborated with Punjabi singer and actor Diljit Dosanjh for his ongoing Dil-luminati North America tour. The lifestyle designer showcased Indian heritage and craftsmanship on a global platform through Dosanjh’s powerful connection with audiences worldwide. The tour kicked off in Vancouver, Canada, on April 27th and will continue across major cities in Canada and the United States until July 13th, 2024.

For the Vancouver opener, Dosanjh donned Rathore’s signature black Jodhpur bandhgala collared kurta, featuring intricate tonal thread work. This black handcrafted kurta was paired with a lustrous pure silk chadra (traditional Punjabi, thoughtfully crafted to complement the ensemble. The look was completed with a turle wali pagri (Punjabi turban) styled by renowned turban artist Gurpartap Singh Kang.

For Diljit’s illustrious DilLuminati tour, the choice of designer was clear: Raghavendra Rathore. Renowned for his impeccable craftsmanship and deep reverence for Indian heritage, Rathore, along with his eponymous brand, embodies a commitment to preserving and celebrating cultural roots. This synergy aligns perfectly with Diljit, whose music and persona are deeply intertwined with the rich traditions of Punjab. Together, they create a seamless blend of fashion and music, paying homage to their heritage while captivating a global audience.

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The iconic bandhgala kurta, a quintessential Raghavendra Rathore design, has been reimagined for contemporary audiences As Dosanjh’s massive 20 million followers witness this celebration of Indian sartorial elegance, it cements India’s position as an emerging powerhouse in the luxury fashion industry.

“Diljit Dosanjh is an unstoppable force, not just as one of India’s biggest musical sensations but also as a proud ambassador of our rich cultural heritage,” remarked Raghavendra Rathore. “By seamlessly blending his Punjabi roots with a modern sensibility, Diljit has struck a chord with the AI-Gen-Z audience who crave authentic experiences that pay homage to their traditions while pushing creative boundaries. Our collaboration for the Dil-luminati tour is a celebration of this very spirit – fusing timeless Indian craftsmanship with contemporary global appeal. As Diljit takes the stage in my bespoke ensembles, we are showcasing to the world the unparalleled artistry of Indian haute couture on prestigious international platforms.”

India’s apparel market, valued at a staggering $59.3 billion in 2022, has firmly established itself on the global fashion stage, standing shoulder to shoulder with fashion powerhouses like the UK ($65 billion) and Germany ($63.1 billion), according to data from McKinsey’s FashionScope. As India continues to assert its place on the world stage, trendsetters like Dosanjh and Rathore prove that the country’s rich cultural heritage is not just a source of pride but a powerful tool for growth and innovation.

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With their bold vision and uncompromising commitment to excellence, they are paving the way for a new era of Indian dominance in the global fashion industry, one that celebrates the past while fearlessly embracing the future. 

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eNews

Piyush Thakur steps down as Inshorts’ chief revenue officer

Former vice president and cro says exit marks a new chapter after close to a decade of building revenue and partnerships at Inshorts Group.

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NOIDA: Piyush Thakur has stepped away from Inshorts Group after nearly 10 years with the company, marking the end of a long tenure that culminated in his role as chief revenue officer.

In a farewell note, Thakur said he was “turning a new page” after almost a decade at Inshorts, calling it one of the hardest professional decisions he has made. He added that his exit was not driven by uncertainty about the future, but by reflection on a long association with the company.

Thakur joined Inshorts in October 2016 as vice president and spent around seven years in the role before being elevated to chief revenue officer in April 2024, a position he held until April 2026.

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He said his tenure was defined by “thousands of mornings, late nights, product debates and breakthrough moments”, as the company evolved into a large-scale digital news platform used by millions.

In his note, Thakur emphasised that Inshorts’ growth was a collective effort across teams, adding that engineers, designers, sales teams and customer support staff all contributed to building the platform. He said the company’s success was not the result of individuals but of “everyone who stayed, passed through, and left their mark”.

Before Inshorts, Thakur worked across several digital media and business development roles. At ESPN, he served as senior regional manager from October 2015 to October 2016, focusing on growth initiatives, strategic opportunities and video distribution.

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At Times Internet, he worked for nearly three years, including as head of business development from April 2015 to September 2015 and chief manager from January 2013 to March 2015. His responsibilities included monetisation of mobile platforms, managing media and developer partnerships, and driving revenue across digital properties such as The Times of India and The Economic Times.

Earlier, he worked at Brandmovers as head of business development from June 2012 to June 2013, handling digital, mobile and social media marketing solutions, client development and strategic consulting. During this period, he also worked on advertising revenue, brand strategy and CRM-based solutions.

At Inshorts, Thakur’s role focused on revenue strategy, mobile and media partnerships, and growth initiatives across platforms. His profile highlights experience in mobile product management, digital business models, partner ecosystems and revenue expansion in high-growth environments.

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