Brands
Everest Super launches new campaign for fibre cement roofs
MUMBAI: Building solutions providers Everest has launched its new product Everest Super which is a colourful fibre cement roofing sheets with heat and water resistance and non-corrosive features. This is the first time ever in India that fibre cement roofs are made available in colour.
The corrugated fibre cement roofing sheets are easy to fix, economical and promise low noise, low heat and special properties of corrosion-free experience. As these sheets are made from finest quality cement and fibre through a unique fibre mesh technology they give you a product of long lasting value.
Everest Industries managing director Manish Sanghi says, “Everest Super is a truly innovative product that’s launched keeping in mind how colour can enhance the look of a roof and in turn the house itself. We hope that Everest Super becomes synonymous with the pride and development that reek of the rural India of today.”
The colourful roofing sheets with such prominent features demanded a communication that would appeal to its audience. Colour being an intricate part of the lifestyle in India is found everywhere–clothing, foods and festivals. Thus the film celebrates the village life and the people who it talks to.
Adding to the creative approach, What’s Your Problem associate creative director Mihir Chitre adds, “The attempt, as always, was to come from an insight. In this case, we realised that in the rural India of today, everything, from mobile covers to footwear, oozes colour. But surprisingly, roofs have always been an exception. Hence we decided to simply ask people if their whole life is colourful, why not the roof above the head. This became the campaign thought.”
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
