Kids
Get ready to Kick- start this summer with revelry!
MUMBAI: Haven’t we secretly wished we had superpowers or a friend who is a superhero? A friend with whom we could take on all the wrong doers of the society? Look no more…Sony YAY! is bringing this dream to fruition this summer! Introducing the boy next door, a champion, a friend, a hero…the channel announces the launch of its latest series, ‘KickO and Super Speedo’, bringing to life the country’s latest superhero.
An action-comedy, the show features adventures of a superhero kid, KickO and his special gadget car, ‘Super Speedo’. In each episode, the dynamic duo takes on the villains and their cars to save the day for Sun City. Drawing from what kids love – Super Powers, the car emerges from KickO’s wristwatch ‘R7’ which promises to capture kids’ imagination through high quality 3D animation and an edge of the seat excitement in every episode.
Having celebrated their first birthday this April, Sony YAY! aims to kick-start summer with nothing less than a bang! This show one of their biggest launch of the year, promises to be double the fun, double the adventure and double the masti!
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
