Brands
Bajaj Finserv celebrates fitter lifestyle
MUMBAI: Bajaj Finance Ltd, the lending arm of Bajaj Finserv has launched a campaign #FitForLife Fest to offer fitness and wellness products on no cost EMI option.
Under the campaign, customers can avail products like cycles, spa treatments, gym memberships, fitness equipment, fitness bands, smart watches, water purifier, air purifier, vacuum cleaner and life care elective treatments like hair restoration, cosmetic surgery, eye care, dental care, maternity, IVF and stem cell on EMI.
The company has also launched a TVC for the same. EMI on cycles will start from Rs 999 and other fitness products at Rs 1280.
The offer can be availed at 20000+ partner retail stores like VLCC, Dr Batra, Apollo Health check-up, Sabka Dentist, Partha Dental, True weight, Talwalkars, Gold’s Gym, Hero Cycle, Starkenn, Scott, Track and Trail Cycles, Tata Stryder, Four Fountains Spa, O2 Spa and many more. These special offers can be availed by both existing and new customers of Bajaj Finserv. New customers can connect with the Bajaj Finserv executive at the store to submit their documents and avail the finance option instantly. Existing holders of Bajaj Finserv EMI Network Card can transact using their card.
The Bajaj Finserv no cost EMI option is a monthly instalment-based payment scheme with no hidden costs and most importantly, easy payments.
Additionally, Bajaj Finserv customers can choose to foreclose their loan anytime without any extra charges and can also choose the tenor most suitable to them to repay on their own terms. This way, customers don’t have to worry about immediate payments or about exceeding their budget while shopping.
Brands
Mana Projects names Ranbir Kapoor brand ambassador amid rebranding
Bengaluru developer unveils new identity focused on design and nature.
MUMBAI: When real estate meets reel star power, the foundation for a new brand story is often laid brick by brick. Mana Projects, the Bengaluru based real estate developer, has appointed actor Ranbir Kapoor as its brand ambassador while unveiling a refreshed brand identity aimed at aligning the company with the evolving expectations of modern urban homebuyers.
The announcement marks a new phase for the developer, which has spent over two decades building residential communities in Bengaluru, particularly along emerging growth corridors such as Sarjapur Road.
The updated brand identity reflects the company’s emphasis on design led living and environmentally conscious development. According to the developer, the new positioning focuses on creating residential spaces where architecture, nature, engineering and lifestyle planning work together to shape meaningful living experiences.
Mana Projects chairman and managing director D. Kishore Reddy said the rebranding represents a natural progression as the company adapts to the expectations of a new generation of homeowners.
“This rebranding represents the natural evolution of Mana Projects as we align ourselves with the aspirations of a new generation of homeowners, particularly millennials who form the backbone of Bengaluru’s dynamic homebuyer community,” Reddy said.
He added that today’s buyers increasingly look beyond basic housing to spaces that combine design, sustainability and a strong sense of community.
“At Mana, our philosophy centres on creating homes where space is purposeful, design is intelligent, nature is respected and engineering ensures long term sustainability. Our association with Ranbir Kapoor reflects this new chapter as we continue to build communities that enable people to truly live brilliantly,” he said.
Kapoor, who has been associated with several lifestyle and consumer brands, said the partnership resonated with his own understanding of what makes a home meaningful.
“A home is one of the most meaningful investments people make in their lives, and it should reflect comfort, warmth and a sense of belonging,” Kapoor said.
“What impressed me about Mana Projects is the brilliance of their thought, the way design, nature and functionality come together to enhance everyday living. I’m delighted to be associated with Mana Projects as they continue to create homes that inspire modern urban families to truly live brilliantly.”
The collaboration will be introduced through a large scale integrated campaign spanning digital platforms, outdoor media and experiential activations, making it one of the developer’s most prominent branding initiatives in recent years.
Founded in Bengaluru, Mana Projects has built a portfolio of residential developments that emphasise thoughtful architecture, amenity rich neighbourhoods and environmentally sensitive planning. The company’s projects often integrate open spaces, green landscapes and energy efficient engineering to support sustainable urban living.
With Bengaluru continuing to attract young professionals and technology workers, the developer believes the city’s housing market is increasingly being shaped by buyers seeking well planned communities that balance functionality with quality of life.
Looking ahead, Mana Projects plans to expand its presence across the city by developing future ready residential projects designed to accommodate emerging lifestyle trends such as hybrid work culture, community driven living and multigenerational households.
By combining a refreshed brand identity with a high profile ambassador, the company hopes to strengthen its position in Bengaluru’s competitive real estate market while appealing to a new generation of homeowners seeking homes that blend design, nature and modern living.
