MAM
Chatterbox launches marketing platform with influencers
MUMBAI: Today, brands are shooting in the dark when it comes to knowing which influencers to tap. Influencer marketing is the fastest growing marketing approach being favoured by brands, but a majority of brand budgets for it is not spent efficiently. There is a rising class of new influencers, from which there is very little past performance-data.
Indian influencer marketing company, Chatterbox, has launched a technology-backed solution with Chtrbox.com. With advanced ML (machine learning), smart-data driven influencer-search, proprietary matching algorithms, gamified mission modules, real-time performance tracking and more, chtrbox.com offers complete end-to-end solutions that make influencer marketing more automated, intelligent and cost effective for brands and agencies.
While the Chatterbox team helps brands craft their influencer strategy, the Chtrbox.com platform offers brands over 150K mega to micro influencers with deep data to make the right selection, enables push-campaigns and missions to relevant influencers to get their word out and get the biggest bang for their buck.
Chatterbox co-founder and CEO Pranay Swarup says, “While brands leverage the human intelligence and authentic chatter of social media influencers, Chtrbox.com leverages artificial intelligence at its very best to ensure brands find the right influencers first. With the rise of social media content consumption in India, Chtrbox.com’s access to 150,000+ influencers with a cumulative followers of 3.5 billion is all set to further elevate the emerging industry.”
Influencer marketing is nothing but word of mouth 2.0 in our digitally advanced and ever-so-connected world. Today it’s not just a celebrity, but a social media star, your college mates, colleagues and family members that you listen to the most. Chtrbox.com helps brands and agencies construct and optimise this very piece, and lets data validate gut-calls.
Chatterbox CTO Akhil Mordia notes that Chtrbox.com’s engine has analysed more than 24 million content pieces by top and emerging influencers, across categories and geographies. “For each content piece, our proprietary technology allocates a unique score basis its context and performance, generating every influencer’s social media value. This helps identify the relevant influencers with the best ROI,” he adds.
Chatterbox has been set up by Roshan Abbas (MD Encompass), Gaurav Kapur (media personality), Rohit Raj and Varun Duggirala (founders of the Glitch, now part of WPP) and Pranay Swarup (previously, cofounder of Letsintern.com), with this aim to combine the power of people and technology to build a data-led storytelling solution for brands. Chatterbox has already managed successful campaigns for 52 of India’s top brands, such as P&G, Flipkart, Hike, Nokia, Godrej, OnePlus, Puma, and Reliance.
Brands
Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
