Ad Campaigns
Piramal promotes super loans in latest campaign
MUMBAI: Piramal Housing Finance has launched a series of TVCs to promote super loans by the company.
Piramal Housing Finance head of sales and marketing Mayank Jain says, “Tagvinnatti team has been a delight to work with. Along with their remarkable servicing skills, they bring rich experience and great insight to marketers like us, which helps us build long-term sustainable campaigns. The seamless integration of the campaign across other platforms such as digital, outdoor, radio, print etc were key contributors to the success of the campaign.”
Tagvinnatti AVP of business development Meenaz Shamim adds, “Piramal Housing Finance is set to become one of the fastest growing names in the BFSI space and the wealth of experience that the entire team brings to the table is phenomenal. This product – Super Loans – is an amazing product and the entire team at Tagvinnatti had a great time collaborating with Mayank and the team on this assignment.”
Piramal Housing Finance offers home loans, loans against property and construction finance for small developers. The company comes with an understanding of wholesale lending as well as the nuances of construction. With retail housing finance, the company becomes a one-stop shop in the real estate finance space offering customised solutions – integrated wholesale, retail funding and availability of broking services – to the developer, broker and the end-customer. The company has been registered with the National Housing Bank, the regulatory authority for the Housing Finance Companies.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
