MAM
RedBeryl welcomes Kaizzen onboard to elevate strategic communications
Mumbai: Kaizzen, an integrated communications agency, is proud to announce its partnership with RedBeryl, a premier luxury lifestyle management company.
This collaboration aims to enhance RedBeryl’s communication strategy, focusing on brand awareness, thought leadership and reputation management which will subsequently enhance the company’s growth initiatives. RedBeryl offers unparalleled access to the finest experiences, exclusive events, and a dedicated team of lifestyle experts.
Driven by a passion for excellence, RedBeryl paves the gateway to an elevated life, ensuring that each moment is remarkable. The company’s vision is rooted in the vision of the founder; Mr. Manoj Adlakha’s commitment to providing impeccable membership services in India is to curate bespoke experiences that leave lasting impressions.
Commenting on being awarded this mandate, Kaizzen, CEO Vineet Handa said, “We are incredibly excited about this strategic partnership with RedBeryl. Their dedication to creating exclusive and personalised experiences positions them as a leader in the luxury lifestyle management sector. Our goal is to amplify RedBeryl’s visibility, enhance their brand reputation, and engage in meaningful conversations with the media.
We look forward to contributing to their communication strategy and supporting their growth trajectory.” Expressing enthusiasm for the collaboration, RedBeryl founder and CEO Manoj Adlakha said, “At RedBeryl, we believe that life should be full of unforgettable moments. Partnering with Kaizzen resonates with our aim of providing our valued members with unique, tailored experiences.
We are delighted to collaborate with Kaizzen, and their expertise in strategic communications will significantly raise our market visibility and support our ambitious growth objectives.” RedBeryl’s core values of exclusivity, personalization, attention to detail, and exceptional service are at the heart of everything they do. These values guide their mission to deliver unforgettable moments that reflect the individuality of their members.
This collaboration with RedBeryl further diversifies Kaizzen’s portfolio of clients across various sectors such as lifestyle, corporates, HR, start-ups, and technology. Vineet added, “Over the past 16 years, Kaizzen has established itself as a leading multi-practice and full-service PR and digital media agency. We are confident that our expertise will significantly enhance RedBeryl’s public relations and brand reputation, delivering maximum ROI for them.”
MAM
‘You packed my parachute’: Avinash Kaul’s farewell salutes Network18’s unsung thousands
The outgoing chief’s LinkedIn post skips the boardroom tributes and goes straight to the security guards, drivers and office boys who kept the machine running
MUMBAI: Most farewell posts by senior media executives follow a familiar script: gratitude to leadership, a nod to the team, a hint of what lies ahead. Avinash Kaul’s is not that post.
Writing on LinkedIn on his last day at Network18 Media & Investments, where he spent nearly 12 years rising to chief executive, Kaul bypassed the boardroom entirely and directed his most heartfelt words at the people furthest from it: the security guard who greeted him before the building was fully awake, the fleet staff who drove him to airports at ungodly hours, the office assistants, the housekeeping teams, and the administrators who, as he put it, “held ten thousand invisible threads so the rest of us could look organised.”
“You packed my parachute,” he wrote. “Every day. Without fanfare, recognition, or ever asking for it.”
It was a striking note from a man who leaves behind a considerable operational record. Kaul joined Network18 managing three channels and exits with responsibility for 20, alongside a publishing business, a growing connected television footprint, and what he says is the highest revenue and highest channel share in the group’s history. He was quick to deflect the credit. “Not because of me. Because of 4,000 people who showed up, every day, in every department, across the country.”
To content teams across India, he issued a reminder that carries some weight given the pressures Indian news media currently faces. “Keep being custodians of trust for 700 million people. That is not a small thing. That is the whole thing.”
To colleagues in revenue and ratings who found him relentless and hard to satisfy, he was unapologetic but generous. “There was never a single moment of ill intent in my heart. Everything I pushed you towards came from one belief – that you were stronger than you knew, and I was not willing to let you settle for less than your real capability.” Those who believed him, he said, flew. Those who did not taught him to be a better communicator. He was grateful to both.
On what comes next, he offered a hint wrapped in metaphor. Something is being built, he said, prepared for “the way you pack a bag before a long climb. Not out of restlessness. Out of readiness.”
In a media landscape that rarely pauses to acknowledge the people who keep the lights on, it was, at the very least, a different kind of goodbye.
