iWorld
Airtel to issue single bills to DTH, post paid & broadband customers
MUMBAI: Bharti Airtel is creating a new way to increase its average revenue per user (ARPU) that involves an integrated payment solution combining the bills of DTH, broadband, fixed line and postpaid mobile, as per a report in Livemint. It is also likely to give a 5-10 per cent discount on the integrated payment.
The report quotes the source as stating that the bundling will do away with the hassle of multiple bill cycles and will increase loyalty. The move comes against the backdrop of Reliance Jio’s disruption. Livemint states that the test is currently on in Hyderbad and the first launch will be in seven to 10 days in some southern cities.
Jio has also mentioned that it will look at bundling its services like 100 mpbs connection, JioTV and VoIP. Airtel is looking at increasing its investment in the broadband segment where it also bundled its OTT apps Wynk Music and Airtel TV.
Airtel Digital TV boasts of 14.2 million customers with an ARPU of Rs 228.
iWorld
Epic Company launches unified Epic Studio for films and OTT
Vivek Krishnani to head films business; Samar Khan leads OTT & Television.
MUMBAI: Epic just merged its creative superheroes under one cape because when films and OTT need to fight for attention together, you don’t keep them in separate universes. The Epic Company has launched Epic Studio, a next-generation creative and production powerhouse that unites Juggernaut Productions and Movieverse Studio under a single banner. The move creates a streamlined, scalable platform for premium storytelling across theatrical films, OTT originals, television, digital-first formats and branded content.
Vivek Krishnani has been appointed chief executive officer, Epic Studio (Films), overseeing the theatrical and film business with a focus on culturally resonant narratives across Hindi, Telugu, Tamil, Gujarati and Malayalam cinema. Samar Khan continues as chief executive officer, Epic Studio (OTT & Television) and retains his role as chief content officer for Docubay and Epic On.
The Epic Company managing director Aditya Pittie said, “Epic Studio brings together our entire creative ecosystem under one unified studio vision. This is not just an integration of verticals, but the creation of a collaborative environment where writers, filmmakers, creators, and brand partners can seamlessly develop and scale stories across formats and screens.”
Vivek Krishnani added, “We are building an audience-focused mainstream film studio committed to delivering fresh, engaging, and innovative stories for both theatrical and streaming platforms.”
Samar Khan commented, “This alignment allows us to approach storytelling with a unified studio mindset. We are building IP under one creative umbrella, with scale and longevity in mind from inception.”
The unified structure eliminates silos, enabling ideas to flow fluidly from concept to screen while adapting to evolving audience behaviour. Epic Studio positions itself as a creator-led ecosystem championing purposeful, resonant storytelling with commercial strength.
In an entertainment landscape where stories now leap between screens faster than plot twists, Epic isn’t just building a studio, it’s crafting a single launchpad where every tale gets the best shot at soaring across every platform.
