MAM
Ravi Kumar elevated to a new role at AdLift
MUMBAI: AdLift, a global digital marketing agency with offices in the US and in India has announced this year’s key elevation in its senior leadership team. The agency has promoted Ravi Kumar to Vice President, Business Development & Marketing. Based in India, he will report to Prashant Puri, CEO & Co-Founder, AdLift.
“Ravi’s zeal and ardour to grow AdLift is invigorating. His commitment to drive strategies and achieve business objectives for our clients is unmatched,” said Prashant Puri. “We look forward to Ravi’s continued contribution to AdLift’s success.”
A recognized thought-leader in the industry, Ravi has spoken at well-reputed conferences in digital marketing industry like IAMAI, Inkspell (DoD & MCube), COINS, iMedia, ad:tech etc. Recently, he was awarded the Top 50 most influential digital marketing leaders of 2017 by World Marketing Congress.
Commenting on the appointment, Ravi Kumar, said, “I am very pleased to be appointed VP, Business Development and Marketing at AdLift. I look forward to working closely with our brands in delivering and achieving their business ambitions.”
Brands
TCS and ServiceNow join forces to fast-track AI in enterprises
New partnership aims to turn clunky workflows into smart, self-learning engines
MUMBAI: Tata Consultancy Services (TCS) and ServiceNow have teamed up to help businesses move from AI experiments to full-scale adoption. The multi-year partnership will see TCS building industry-specific AI solutions on the ServiceNow platform, transforming slow, manual processes into intelligent, autonomous workflows that learn and improve over time.
Enterprises are eager for smarter ways to handle back-office functions like HR, finance, supply chain, procurement, and employee services. With this collaboration, TCS will offer AI-led solutions that bring together trusted AI, modern workflows, and deep industry knowledge, helping businesses work faster, smarter, and more efficiently.
ServiceNow president and chief product officer Amit Zavery said, “Enterprises need partners who can combine innovation, execution, and governance. Together with TCS, we are embedding AI directly into workflows, modernising legacy systems, and driving measurable results.”
TCS executive director and COO Aarthi Subramanian added, “Companies are ready to move beyond pilots to enterprise-wide transformation. Our partnership will embed intelligence across IT, operations, and customer functions, unlocking speed, efficiency, and lasting advantage.”
The solutions are designed to break down silos, giving organisations a holistic, insight-driven view. HR operations, for instance, could shift from fragmented services to a smooth hire-to-retire lifecycle, boosting productivity and engagement. Similarly, order processing could evolve from a slow, multi-step cycle into a fast-moving engine that drives revenue and cash flow.
TCS is already ServiceNow’s largest user for IT Asset Management, rolling out the system across thousands of devices in just three months. Both companies will also invest in co-innovation labs, solution showcases, and joint go-to-market initiatives to bring these AI capabilities to clients.
With this partnership, enterprises can look forward to workflows that think for themselves, helping businesses stay ahead in the AI era.
