Brands
Carlsberg Smooth launched with Saif Ali Khan to target urban consumers
MUMBAI: Carlsberg India has launched Carlsberg Smooth, a premium mild beer made with the finest European Barley for a rich and smooth taste. Brewed specially for the Indian palate with a refreshing and elegant taste, Carlsberg Smooth offers a unique product and a new experience to the consumers.
The brand has also associated with Bollywood actor Saif Ali Khan for the launch.
Carlsberg India vice president of marketing Mahesh Kanchan says, “With Carlsberg Smooth, the restaged premium mild beer, we aim to further strengthen our commitment to the Indian market and expand our portfolio. Carlsberg Smooth will be available across key markets in India and we hope to continue our tradition of providing ‘the best’ to the Indian consumers. We are confident that the refreshing brew will be hugely appreciated by all.”
Commenting on his association with Carlsberg India, Saif Ali Khan adds, “It is always exciting to be associated with brands that not only offer a great product but also believe in creating an unforgettable experience for its consumers. I’m very happy to be associated with Carlsberg India and I wish Carlsberg Smooth great success.”
Carlsberg Smooth will be available across key markets in India and we hope to continue our tradition of providing ‘the best’ to the Indian consumers. We are confident that the refreshing brew will be hugely appreciated by all.”
Carlsberg Smooth has been launched across the states of Maharashtra, Goa, Andhra Pradesh, West Bengal, Rajasthan and Haryana. It will soon be launched in Karnataka, Telangana and Uttar Pradesh. Carlsberg Smooth will be available in 330ml, 650ml bottles and 500ml cans, however the SKU availability will differ from state to state.
Carlsberg India Private Limited (CIPL) commenced its operations in 2007 with the first production in Paonta Sahib, Himachal Pradesh. The product portfolio of the company includes its brands – Carlsberg Smooth, Carlsberg Elephant, Tuborg Green, Tuborg Strong and Tuborg Classic.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
