Brands
Indigo paints signs MS Dhoni as ambassador
MUMBAI: Decorative paint manufacturers, Indigo Paints, has signed MS Dhoni as brand ambassador.
The company has inked a deal with MSD for the next several years and plans to launch the advertising campaign on television, print and digital by August.
Cricketer and brand ambassador MS Dhoni says, “Very happy to be associated with a young and vibrant brand like Indigo Paints, which is emerging as a challenger to the established players. Reminds me of my early days, and would be glad to help the brand reach great heights.”
Indigo Paints MD Hemant Jalan adds, “Dhoni’s journey from a small town boy to a global icon is inspiring. Indigo’s journey is also similar to that of MSD. Hence we feel that MSD’s persona is an excellent fit for our brand. His appointment has been received with unprecedented enthusiasm within our sales team and the paint dealer community. We are confident of creating clutter-breaking ads using MSD, and getting a similar reaction from the end-consumers too.”
Indigo Paints has been in business since 2000 and has emphasised on launching new paint concepts for the consumer and invented paint categories which never existed before like Floor paints, Ceiling paints, PU Enamel, etc. This differentiation has helped Indigo Paints clock a CAGR of over 40 per cent over the last 10 years.
Brands
Ola Electric announces Champion Mahotsav with Rs 10,000 benefits
Three-day offer across scooters and motorcycles celebrates India’s T20 World Cup win
BENGALURU: Ola Electric has announced #ChampionMahotsav, a three-day nationwide celebration offering benefits worth Rs 10,000 across its vehicle portfolio, following India’s historic third ICC Men’s T20 World Cup victory.
During the limited-period celebration, customers can avail benefits worth Rs 10,000 on any Ola scooter or Roadster motorcycle, extending the festive mood among fans after the national triumph.
An Ola Electric spokesperson said the initiative builds on the strong response received during the company’s earlier Match Mahotsav campaign held during the tournament final.
“Our Match Mahotsav during the T20 World Cup Final received an incredible response from fans across the country. To celebrate India’s historic third T20 World Cup victory, we are extending the celebrations for three more days with #ChampionMahotsav, offering benefits worth Rs 10,000 on any Ola vehicle,” the spokesperson said.
Ola Electric currently offers a broad portfolio of Gen 3 S1 scooters and Roadster X motorcycles.
The premium Gen 3 S1 range includes the Ola S1 Pro+ in 5.2kWh and 4kWh configurations, and the Ola S1 Pro in 4kWh and 3kWh options, priced at Rs 1,85,338, Rs 1,65,338, Rs 1,39,999 and Rs 1,19,999 respectively.
In the mass segment, the company offers the Ola S1 X+ with a 4kWh battery, along with the Ola S1 X in 2kWh, 3kWh and 4kWh configurations, priced at Rs 1,14,999, Rs 77,999, Rs 93,999 and Rs 1,09,999 respectively.
Ola’s motorcycle line-up includes the Ola Roadster X+ in 4.5kWh and 9.1kWh configurations priced at Rs 1,04,999 and Rs 1,84,999. The Ola Roadster X is available in 2.5kWh, 3.5kWh and 4.5kWh options, priced at Rs 74,999, Rs 87,999 and Rs 94,999 respectively.
With #ChampionMahotsav, the company aims to ride the celebratory wave across the country while encouraging more consumers to switch to electric mobility.
