News Broadcasting
News18 Network launches multimedia campaign to strengthen its position
MUMBAI: News18 Network, has announced the launch of its mega campaign 18=1. The Network, which once comprised of channels such as CNN-IBN, ETV, IBN7 and IBN-Lokmat, recently consolidated all its general news channels under the News18 Brand. This has allowed the Network to develop one, seamless identity across its 16 national and regional channels in 15 languages.
The 18=1 campaign launched by the Network aims to assert its leadership in the large, growing and highly competitive segment of television news. The campaign will run across media platforms including print, TV, radio and digital. It will focus on the advertisers, brand managers and media planners, thereby communicating the leadership of News18 Network and positioning it as the country’s leading media choice. The campaign also aims to enthuse the Network’s own employees, and has several initiatives that seek to engage the group’s staff across various locations.
Network18 Group brand advisor Rahul Kansal says, “The new brand campaign would help cement perceptions of our leadership, across the length and breadth of the country. Which in turn would help advertisers in finding a one-stop solution to their media needs”.
News18 Network which now houses popular brands like CNN-News18, News18 India, News18 Lokmat and an array of regional channels provides the country general news ranging from international affairs to the most hyper local events. The Network’s strength lies in its 1200 plus on ground reporters and alliances with international brands which brings the fastest and most accurate information to its viewers.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
