MAM
Nikhil Kamath announces Bill Gates as first guest for his new podcast People by WTF
Mumbai: Podcast series “WTF is with Nikhil Kamath” announces its new segment, “People By WTF,” featuring none other than Bill Gates, the globally renowned co-founder of Microsoft, philanthropist, and influential thought leader, as its first guest. Gates’ appearance marks a significant milestone for the podcast, known for its in-depth conversations with industry titans and innovators around the world.
Scheduled to stream on 14 June 2024, this special segment promises to delve into Gates’ extensive experience in technology, his visionary insights on the future of global health, and his ongoing commitment to philanthropy through the Bill & Melinda Gates Foundation. Listeners can expect a candid and thought-provoking discussion as entrepreneur Nikhil Kamath engages with Gates on topics ranging from technological advancements to sustainable development and global health initiatives.
Bill Gates and Nikhil Kamath share a longstanding philanthropic association. Nikhil has pledged to donate 50 per cent of his wealth to ‘The Giving Pledge,’ founded by Bill Gates and Warren Buffet, making him the fourth and youngest Indian to commit to this significant charitable initiative. Their collaboration extends to the Young India Philanthropic Pledge (YIPP), a transformative educational initiative in Karnataka. The YIPP represents a commitment by India’s young change-makers to dedicate a minimum of 25 per cent of their wealth to drive global change, beginning with India. This joint endeavor underscores their shared commitment to improving educational outcomes and empowering the youth of India for a brighter future.
“WTF is with Nikhil Kamath”, continues to rise for intellectual discourse, drawing audiences keen on learning from the most influential personalities. “People by WTF’ promises to bring the world’s renowned personalities, so don’t miss this new segment with Bill Gates, streaming on all major platforms on 14 June 2024.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
