Brands
Dineout launches FIFA contest for fans
MUMBAI: India’s premier table reservation platform, Dineout, has just made the 2018 FIFA World Cup more exciting for football fans in India who couldn’t make it to Russia for the games by presenting the ‘Dineout Predict and Win’ contest.
It requires users to simply download the Dineout app, make their daily score predictions and win daily Dineout Earnings. Instead of points and coupons with fine print, a user can win Dineout Earnings of up to Rs 1500 every single day during the World Cup. For the uninitiated, Dineout Earnings can be used to pay your restaurant bill at top restaurants in any city where Dineout’s services are available.
To add more, Dineout Earnings can be used to pay up to 50 per cent of your restaurant bill. Besides this, it can also be used to earn your entry to watch the World Cup matches at top restaurants in the cities where Dineout’s services are available. Dineout will have a special listing of top restaurants screening the FIFA World Cup matches in the cities where Dineout is present.
To participate in ‘Dineout Predict and Win’ contest, users need to download the Dineout App and click on the Football icon to start playing. Users win even if their team loses despite their prediction.
To top it all, the user with the most number of accurate predictions and the highest earnings stands to win a ‘free trip to Spain for two – powered by Paytm Travel.’
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
