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Mr. Sachidanand Shetty elevated as Business Head at Mukta A2 Cinemas
MUMBAI: Mukta A2 Cinemas, a well- known chain of cinemas from the brand Mukta Arts Ltd has appointed Sachidanand Shetty as the Business Head after his operations in Vice President at Mukta A2 Cinemas. Sachidanand possesses an overall experience of 20 years across Hospitality and Entertainment segments and has been associated with Mukta A2 Cinemas since August 2014.
Sachidanand’s current role will be to drive the team and aim at brand building, developing strategies and revenue growth for Mukta A2 Cinemas. He will be responsible for managingall the initiatives and alliances that will lead to the brand’s growth.
Previously, he has been associated with Inox Leisure Ltd. as the General Manager Operations and Support Team handling Food & Beverage Sales, Controls and Inventory Management, Set Up of New Properties, Projection Digitization, Industrial Relations along with CRM & VAS channels across India from the Mumbai office.
After his stint with BIG Cinemas for over 3 years since 2007, he joined Mukta A2 Cinemas earlier in 2011 as Regional Manager Operations for almost a year and handled operations in locations like as Vadodara, Ahmedabad, Gulbarga, Bhopal, and Vasai.
In his past, Sachidanand initiated his Career in the Exhibition industry in 2005 with Cinemax India Pvt. Ltd as a Theatre Manager and later moved on to Adlabs Films Pvt. Ltd in 2007 which was later branded at BIG Cinemas (ADAG group).
Commenting on the appointment, Rahul Puri, MD said, “We are glad to have Sachidanand on board, his skills and expertise in this segment will add value to our brand and its growth. He is strongly proficient with multiple team management and has a great track record of successfully executing projects. His experience under operations, food & beverages, brand and strategy has been appreciated and we look forward to work together once again.”
Speaking about his stint at Mukta A2 cinemas, Sachidanand Shetty, Business Head at MuktaA2 Cinemas added, “Mukta A2 Cinemas is a brand that has seen a speedy expansion in terms of business in a very short span of time. Our shared Vision, beliefs and ideology will encourage me to further uplift the brand and its offerings. I’m very excited to get into sync with a renewed energy and do some really great work together.”
When in Leisure mode, Sachidanand enjoys listening to music, travelling, he is also a huge movie buff.
People
Devika Prabhu joins Sony Pictures Networks India as business head – Hindi movies
Former Disney Star executive returns to SPNI to steer the network’s Hindi movie business
MUMBAI: Devika Prabhu is heading back to familiar turf. The veteran media executive has joined Sony Pictures Networks India (SPNI) as business head – Hindi movies, marking a return to the broadcaster where she began her early leadership journey.
Prabhu announced the move on LinkedIn, calling it both a new beginning and a homecoming. Earlier in her career, she spent several years at SPNI—then Multi Screen Media—working on strategic planning for Sony Entertainment Television.
The appointment brings to SPNI a media strategist with more than 25 years of experience across content, programming, brand strategy and platform growth. Most recently, Prabhu served at Disney Star as vice-president and business head – kids, youth and infotainment TV, where she led the Disney Kids and National Geographic portfolios following the Disney–Fox merger.
During her tenure, she oversaw a Rs 400-crore P&L while pushing digital expansion, partnerships and operational efficiencies. Earlier roles at Disney Star included leadership across programming, acquisitions, marketing and product strategy for multiple networks, including the UTV movie channels and youth brands.
Prabhu’s career has also spanned building cross-platform intellectual property, developing kids and family content ecosystems, and forging international format partnerships. She was closely involved in bringing global formats and franchises to Indian audiences and is widely credited with helping shape India’s anime fandom into a mainstream youth phenomenon.
At SPNI, she will now lead the Hindi movies business at a time when film channels are rethinking their role in a fragmented viewing landscape. With audiences discovering cinema across television, streaming and digital platforms, the challenge is not just programming films but reimagining how they reach viewers.
Prabhu believes movies still hold a unique cultural power, sparking conversations and creating shared moments long after the credits roll.
Now back where part of her journey began, she is set to write the next act, this time from the business seat of Hindi movie television. Lights, camera, strategy.
