MAM
Omnicom elevates Yatin Balyan as national head of investment & enterprise
MUMBAI: In a move to strengthen its investment and enterprise offering, Omnicom Media Group India has elevated Yatin Balyan to the role of national head of investment and enterprise. Reporting to chief investment officer, Mamatha Morvankar, Balyan will now lead Omnicom Media Group’s trading and proprietary media arm, OMnet, in India, enhancing investment opportunities and cost efficiencies for clients of the Group’s agencies – OMD and PHD.
Balyan’s appointment is effective immediately.
Previously the vice president of investment for OMD India, Balyan has been with the group for over a decade, working in multiple roles across media planning and investment, covering categories such as FMCG, automotive, mobile, BFSI and TV. As such, he has gained extensive experience in unlocking maximum value for clients from their investments, while also securing new media opportunities and improving cost efficiencies and experience that will be instrumental in this new role.
“Yatin brings a wealth of experience from planning and investment to set up our media agnostic investment vertical,” says Mamatha Morvankar. “His analytical capabilities have helped develop new media metrics in the ever-evolving media landscape. Yatin has the perfect background and understanding of emerging needs to drive change, maximise available opportunities, create new models and deliver competitive advantage for our clients.”
Speaking on his new role, Balyan comments: “This new opportunity within Omnicom Media Group couldn’t have come at a better time, given the constant influx of new and challenging opportunities within the media landscape. I am very excited to embark on this new journey in driving effective and innovative partnerships that enhance value across all our business associates, and deliver stronger ROI for our clients.”
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
