Brands
Flipkart engulfs Sachin Bansal’s Billion into private label business
MUMBAI: Flipkart has moved Billion, a private label brand founded by Sachin Bansal, into its overall private label business. Billion is a made in India project and is positioned as a reasonably priced brand tailored specifically with the Indian customers in mind.
Billion was formed as a private label selling electronics, appliances and accessories by Sachin Bansal after he resigned from the post of Flipkart CEO in 2016. Before leaving Flipkart, Sachin was operating Billion as a brand separate from Flipkart’s private businesses.
The brand is now a part of a portfolio of eight brands which are being managed by Flipkart vice president of private labels Adarsh Menon. The 50-member team of Billion will work in conjunction with the private labels team of the e-tailer, while Sachin Bansal remains at its helm.
“The space that Billion has very successfully created and occupied for Indian consumers is the space of make in India and made in India. And that’s an extremely rich asset that the brand has. That can enable it to travel across multiple categories, which speaks volumes about how strong the brand is. What Billion will continue to do is identifying very India-specific customer requirements, and then working with our ecosystem partners to deliver that to Indian consumers?” said Menon as quoted by Livemint.
Billion was Bansal’s big project after he left Flipkart. Sachin co-founded Flipkart with Binny Bansal. Sadly, he had to bid adieu to the company after he demanded stronger shareholder rights and better role in the operations of the resultant entity, which was opposed by Lee Fixel of Tiger Global Management, one of the major backers of Flipkart, and the company’s board. Following this, Sachin had to sell his entire stake in Flipkart, signing a non-compete clause with the company and had to leave the company. A year later, Binny Bansal himself was replaced by former Tiger Global Management executive Kalyan Krishnamurthy.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
