News Broadcasting
News18 India launches Aaj Ka No.1 campaign – asserts its leadership in Prime-time
MUMBAI: News18 India, Network18’s general Hindi News channels, has in recent time witnessed unprecedented growth. The channel has emerged as the No. 1 channel in the Hindi News genre in the key prime time band – 7-11pm -in Urban India. Starting with Aar Paar at 7pm a fiery debate anchored by Amish Devgan, Hum Toh Poochnge a substantive discussion on the day’s top story at 8pm anchored by Sumit Awasthi and a fast paced & sharp news bulletin with Kishore Ajwani at 9 pm – Sau Baat ki ek Baat, the channel has a power packed line-up of shows which has allowed it to create a niche for itself amongst Hindi News audiences.
The Aaj Ka No.1 campaign intends to celebrate the channel’s success in a highly cluttered category with over a dozen channels vying for eyeballs. It directly takes on the competition and asserts that News18 India has altered the pecking order in the category. The 360 degree campaign which will run across various media including TV, print, social and trade media will clearly seek to project that the momentum in the genre is now with News18 India – the Aaj ka No. 1. The campaign will use a visual device & treatment that is meant to ensure high recall and share of buzz for the same.
Commenting on the campaign Network18, Group Brand Advisor, Rahul Kansal said “News 18 India has grown steadily in the past few months, to emerge as urban India’s leading Hindi News channel in prime-time. We have a line-up of strong anchors who take up issues in a purposeful way with a desire to shed light, not just create sound, (as seems to have become the norm).“
News Broadcasting
Kamlesh Singh receives Haldi Ghati Award from MMCF
India Today Group editor honoured for three decades of journalism at Udaipur ceremony.
MUMBAI- Kamlesh Singh just turned a lifetime of sharp words into a shiny shield because when journalism wakes up a society, even the Maharana of Mewar wants to pin a medal on it.
The Maharana of Mewar Charitable Foundation (MMCF) conferred its prestigious Haldi Ghati Award on Kamlesh Singh, a senior editor at the India Today Group, during a ceremony in Udaipur on 15 March 2026. The national award, instituted in 1981-82, recognises “work of permanent value that initiates an awakening in society through the medium of journalism.”
Singh, who leads several editorial initiatives including Aaj Tak Radio, the Teen Taal community and The Lallantop, was presented the honour by Lakshyaraj Singh Mewar, Managing Trustee of MMCF. The citation highlighted his three decades of contributions to Indian media, innovations in digital journalism, mentoring young reporters, and his popular podcast persona “Tau” on Teen Taal, which fosters thoughtful public discourse.
The Haldi Ghati Award, named after the historic Battle of Haldighati symbolising valour and resilience, is one of four national awards given annually by MMCF. Past recipients include Tavleen Singh, Piyush Pandey and Raj Chengappa.
Other honourees this year included Padma Vibhushan Pt Hari Prasad Chaurasia, Vedamurti Devvrat Rekhe, Treeman of India Marimuthu Yoganathan, Vir Chakra Capt Rizwan Malik, and US-based researcher Molly Emma Aitken, who received the Colonel James Tod Award for contributions to understanding Mewar’s spirit and values.
In an era where headlines often shout louder than substance, the MMCF quietly reminded everyone that real journalism isn’t about noise, it’s about the quiet, persistent work that stirs society awake, one thoughtful story at a time.
