iWorld
Shemaroo revamps logo to suit digital consumer
MUMBAI: Over the years, Shemaroo has had to reorient its business to suit the changing ecosystem and consumer preference. Now, the content powerhouse has revamped its look as well by unveiling a new logo.
In its 55 years of journey, Shemaroo has witnessed various changes. 15 years ago, it went through a brand refresh. About 10 months ago, the company announced that it has embarked on a transformation journey.
Shemaroo gears up for digital era; adds devotional app Ibaadat
Speaking to Indiantelevision.com, Shemaroo Entertainment CEO Hiren Gada shared the experience. After a three-month selection process, Ogilvy India was approved as the creative partner. “It’s the number one agency in the country. Shemaroo is a brand which has been around for 55 years, has been so closely guarded, so many people have such an emotional connection with the brand. If it has to undergo a refresh, it needs to be with the best,” Gada commented on the reason behind choosing Ogilvy as a partner.
Initially a B2C brand, over time, its business model has become B2B2C. However, the main target of the refresh is consumers. Gada believes that a strong B2C connection is needed before thinking about how people will perceive the change.
However, Shemaroo promises to stay loyal to the Indian audience by offering them entertainment with that “special tadka”. ‘India Khush Hua’, the new tagline, wants to convey the message of how the company wants to bring joy to Indians with multi-genre offering.
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The logo comprises a series of overlapping layers in rich Indian colours while the shape of the design elements has been derived from the digital play button. “They are already the modern forward-facing company that the logo reflects,” Ogilvy India CEO Kunal Jeswani said.
“What I found really interesting was the company has done so much to transform internally before they decided to do the external transformation of the brand. Then the task for us becomes much easier. For agencies, when you are transforming a brand externally, it’s far more difficult when the internal shift is going to happen after that. In the case of Shemaroo, it’s just the colours and logo reflecting the change,” he added sharing his experience working with Shemaroo.
To devise the new logo, Ogilvy undertook surveys for a thorough understanding of the brand, consumers and the trade through careful planning, exhaustive research and understanding of emergent trends.
A large part of its multimedia campaign will be through its own media. “There are partner properties which we would be working with. We would also be buying some additional media. But primarily it would be on the digital domain. Because the consumer is largely digital, that’s where more targeted and faster refresh can be achieved,” Gada said.
The company has the ambition to achieve 5X growth in five years. Multi-genre and multi-language strategies are also on the anvil. Devotional content is a core area for the current time. Through the new identity, the company wants to convey their passionate commitment to the goal.
iWorld
Why Peaky Blinders is one of television’s biggest hits that still deserves more attention
Six seasons, multiple awards and the release of Peaky Blinders: The Immortal Man bring the Shelby saga back into the spotlight
In the crowded universe of streaming content, only a handful of shows manage to leave a lasting cultural footprint. Peaky Blinders is overwhelmingly considered one of the biggest global hits of the past decade. Yet many viewers still haven’t fully explored the dark, gripping world of the Shelby family.
Originally produced for the UK’s BBC and later finding a massive global audience through Netflix, the series quietly grew from a British period drama into a worldwide streaming phenomenon.
Created by Steven Knight, the show follows the rise of the Shelby crime family in post-First World War Birmingham. What begins as a gritty street-gang story gradually expands into a sweeping narrative about ambition, politics, power and survival.
At the centre of the saga is Thomas Shelby, portrayed with extraordinary depth by Cillian Murphy. The casting of Murphy is widely regarded as perfect for the role. With piercing eyes, restrained dialogue and an almost hypnotic screen presence, he transforms Shelby into one of the most unforgettable characters in modern screen storytelling.
Murphy’s brilliance lies in his restraint. He rarely shouts or performs theatrically. Instead, a quiet stare, a calculated pause or a subtle shift in expression conveys the emotional storms within the character. Beneath the ruthless gang leader is a war veteran carrying trauma, guilt and loneliness. Murphy captures this complexity with remarkable precision, making Thomas Shelby both terrifying and deeply human.
Beyond its central performance, Peaky Blinders stands out for its unfiltered portrayal of reality. The show does not romanticise crime. Instead, it exposes the harsh social conditions of early 20th-century Britain, from poverty and class struggle to political extremism and the psychological scars left by war.
The series also presents powerful female characters who hold their own within the Shelby empire. Polly Gray, played by Helen McCrory, is the strategic backbone of the family and one of the most formidable figures in the story. Women in the series shape decisions, influence power structures and challenge the rigid social norms of the time.
Across six seasons, the narrative grows dramatically in scale. What begins in the smoky streets of Birmingham evolves into a story involving political conspiracies, fascism and international criminal networks.
The series has also earned significant critical acclaim. It won the BAFTA Television Award for Best Drama Series in 2018 and multiple National Television Awards for Best Drama, cementing its reputation as one of Britain’s most celebrated modern shows.
Another defining feature of the series is its iconic music. The show’s opening theme, Red Right Hand by Nick Cave and the Bad Seeds, became instantly recognisable and widely associated with the Shelby universe. Combined with a powerful soundtrack featuring artists such as Arctic Monkeys and Radiohead, the music helped shape the show’s dark, stylish identity and became hugely popular among fans.
And the Shelby story is not over yet.
In fact, its legacy is unfolding right now. The long-awaited feature-length continuation, Peaky Blinders: The Immortal Man, was released on March 6, 2026, bringing the Shelby universe from streaming screens to cinemas and giving fans a new chapter in the saga.
For viewers who have not yet stepped into this world, the timing could not be better.
Six gripping seasons are ready to binge on Netflix. A new film has just arrived in theatres. And at the heart of it all stands one of the most magnetic performances in modern drama by Cillian Murphy.
So if Peaky Blinders has been sitting on your watchlist for years, this weekend is your moment.
So, by order of the Peaky fookin’ Blinders, consider this your cue to finally step into the ruthless world of Thomas Shelby. Pour yourself a drink, clear your schedule and press the play button. Because when the Peaky Blinders give an order, you listen.
