MAM
Eros Digital’s Rishika Lulla Singh bags women leadership award
MUMBAI: Eros Digital CEO Rishika Lulla Singh has bagged an award for her proven leadership in the industry. Under her guidance, Eros International’s digital venture has touched new milestones as wells as contributing close to 25 per cent of Eros’ overall revenues.
The leader, who has been instrumental in spearheading the growth and development of Eros Now, has won the award for ‘Women Leadership in Industry’ at the recently concluded ‘Times National Awards for Marketing Excellence’.
“I am honored to receive this award and strive to influence other young talent in the industry. Having said that, the growth of Eros Digital is a combined effort and not achieved by one person. Eros as a company has always allowed me and my team the flexibility to work in an open environment and it is their fortitude and passion which allows such possibilities to turn into reality,” she said.
Other than this prestigious award, Eros Now also won an award for the movie Munna Michael in the digital advertising award category. The movie won the award for Best Social Media Marketing Campaign.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
