Brands
IAA kick starts mentorship plan for women
MUMBAI: International Advertising Association (IAA) brings up a specialised mentorship program for women which will help them to progress and also empower them to climb the corporate ladder by giving them the right guidance and mentorship by industry leaders.
The mentorship program is designed to train and encourage women who are talented and have had work experience of 8-10 years. It got a unanimous cheer from the industry when it was launched early this year.
The IAA committee, which consist of Lodestar UM CEO Nandini Dias, Zirca Digital Solutions CEO Neena Dasgupta, IAA President Ramesh Narayan, chief operating officer BTVI- Business Television India took time out to carefully analyse and handpick women who will now get a chance to meet, engage and receive mentorship via four sessions from industry leaders over the next six months.
IAA President Ramesh Narayan shares, “We have been working on this programme around the clock and are very happy with the way it is shaping up. We have finished the selection process and will now roll out the phase I of the activity. It is a long-term plan and we are glad to get it started.”
The mentorship programme is the brainchild of IAA vice president (chief operating officer BTVI- Business Television India) Megha Tata who is also driving the initiative. She said, “The idea of encouraging someone to achieve their true potential is a very fulfilling thought and that is exactly what this programme achieves to do. We have shortlisted 23 women who will be receiving mentorship from some of the leading industry experts. We are sure this exchange will be valuable and will empower women leaders over a period in time.”
The IAA has roped in 23 amazing mentors which include Viacom18 COO Raj Nayak, South Asia Dentsu Aegis chairman and CEO Ashish Bhasin, Viacom18 Media Pvt Ltd Group CEO Sudhanshu Vats, Star India managing director Sanjay Gupta, ZEE Entertainment Enterprises Ltd CEO Punit Misra, Farm Equipment Sector president Rajesh Jejurikar, Member of the Group Executive Board, Mahindra and Mahindra Ltd, Dainik Bhaskar executive president Bhaskar Das, Dainik Bhaskar non executive director Girish Agarwal, The Times of India Group president revenue Sivakumar Sundaram to name in few.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
