MAM
WebX IMS launches project Upstart
Mumbai: WebX Integrated Marketing Solutions (WebX IMS), a boutique integrated communications agency, is excited to announce the launch of “Upstart”, an initiative to meet the unique communication needs of startups. This announcement marks WebX’s second anniversary, celebrating two successful years of empowering businesses through strategic communication.
Since its inception, WebX Integrated Marketing Solutions has remained steadfast in delivering innovative and impactful communication strategies that drive results. The introduction of Upstart underscores the organization’s commitment to supporting entrepreneurs with customizable and affordable PR and Communications solutions tailored precisely to their requirements.
Additionally, WebX IMS will partner with key stakeholders within the startup ecosystem, including incubators, venture capitalists, investment houses, and academia, to ensure comprehensive support for startups. This collaborative approach ensures that startups receive holistic assistance to navigate and thrive in the competitive business landscape.
Upstart is crafted to provide startups with strategies and execution solutions essential for building their brand, connect with their target audience, and establish a strong market presence. The program offers solutions ranging from media relations, content creation, social media management, to crisis communication planning, all designed to fit the distinct needs and budgets of new and emerging businesses, empowering them to build their brand, attract investors, and engage with their audience.
Commenting on the launch of the initiative, WebX Integrated Marketing Solutions managing partner Shashank Bharadwaj remarked, “We acknowledge the unique challenges faced by startups, particularly in establishing a market presence through Storytelling and PR. With the Upstart initiative, we endeavor to provide accessible, high-impact solutions that enable startups to effectively communicate their value proposition, differentiate themselves in the market, and achieve sustainable growth. As we celebrate two successful years in the business, this is our way of giving back to the community and empowering the next generation of entrepreneurs”.
Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
