GECs
Sony Sab launches AIB-hosted activation ‘Finding Funny’
MUMBAI: Sony Sab is launching a new and unique program ‘Finding Funny’ which aims to spread happiness and to find hidden talent. Exclusively for media agencies, it will give the opportunity to media professionals to showcase their their talent to make people laugh. The format of the show is not limited to any particular talent allowing them to act, dance, sing, mimic or to do stand-up comedy.
Finding Funny will be hosted and judged by the popular entertainers of AIB Tanmay Bhatt, Rohan Joshi, Ashish Shakya and Gursimran Khamba, who will also perform stand-up comedy acts at the regional rounds and the grand finale in Mumbai.
SAB, PAL and Hindi movies head marketing Vaishali Sharma said “Finding Funny is an on-ground extension of Sony SAB’s brand promise of happiness. The aim is to reach out to our media partners and add an element of fun in their daily routines. We all have hidden capabilities, many yet unexplored. This activation, across cities will provide a platform to media professionals to not only present their talent but also be recognised and rewarded for it. Judged by the best in the business of being funny AIB this initiative can’t get any better.”
Contestants across media agencies in Mumbai, Delhi and Bangalore will need to send in their videos via WhatsApp to Sony SAB on 08657430410 with their introduction and a presentation of their talent. Those shortlisted will be invited to the regional finals in Mumbai (3 August), Delhi (10 August) and Bangalore (14 August). Winners of the regional rounds to win exciting prizes and the top three in each city will be competing in the grand finale to be held in Mumbai on 24 August.
AIB will play a pivotal role in shortlisting talent across different rounds.
The last date to register is 28 July. Ten contestants shortlisted from the regional rounds held in these three cities will compete in the grand finale where three winners will be declared with the coveted trophy of Finding Funny and win cash prizes.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
