Brands
Jabong launches ‘out-of-the-world’ ad for upcoming Big Brand Sale
MUMBAI: Jabong, India’s leading online fashion brand, has launched its new marketing campaign to promote the fourth edition of its biggest sale of the year- the Jabong Big Brand Sale- which will be held from 27 to 30 July.
Big Brand Sale (BBS) is Jabong’s marquee bi-annual property that is held in January and July to mark the end of the ongoing season.
As a part of its 360 degree campaign, Jabong released an #OutOfTheWorld themed 30 sec TVC, which is set in a parallel universe and captures the essence of BBS where the World’s Biggest Brands are available at discounts. During BBS, Jabong is offering four lakh styles from premium, international and Indian brands at 55-80 per cent discount, out of which over one lac styles are for the first time on 50 per cent + discounts and more than 15,000 styles are available at above 80 per cent discount.
The TVC highlights the Jabong consumers who are free from worldly notions of fashion and have their own unique style and identity, staying true to Jabong’s brand philosophy- Be You. Set against a vast, celestial backdrop and a flickering panorama of space, the TVC beautifully uses spatial objects like stars, satellites and shooting stars to creatively bring alive the ‘out-of-the-world’ experience that the Big Brand Sale promises, in terms of, both, products and discounts.
Conceptualised and scripted by Happy Mcgarrybowen, the creative agency from Dentsu Aegis Network, the TV commercial will be aired across leading channels, GEC, English and Hindi movies, English entertainment, news, lifestyle and music genres. The television commercials will also run in five-second stings across select channels to drive frequency and reach. In addition, the campaign also covers print, radio, outdoor, DTH (Tata Sky) and digital-YouTube, Facebook, Wynk and Truecaller, with OOH across eight cities. Jabong is also collaborating with popular content creators like SIT and leading fashion influencers to amplify the campaign’s consumer reach.
Jabong head Gunjan Soni says, “The fourth edition of BBS is going to be bigger and better than ever before with innovations like 100 per cent cash back, VIP slots, and lightening deals. The TVC attempts to capture this magic in a uniquely Jabong way. The campaign theme is based on the very essence of BBS which promises an extraordinary experience for our customers by making the biggest global and Indian brands available at out of the world discounts. The TVC beautifully captures this Jabong world where fashion is the way of life.”
Jabong head of brand Gaurav Kackar adds, “The campaign communication is based on a simple consumer insight that when you dress well, you feel on top of the world. The TVC, set in a spatial backdrop, depicts the Jabong promise to offer an out of the world shopping experience to its customers this BBS. It’s a first-of-its-kind approach to creatively capture the brand essence and highlight the key sale callouts, which we believe will resonate very strongly with our consumers.”
Happy mcgarrybowen CEO Kartik Iyer mentions, “In a typical situation this would be another opportunity to do another sale ad. But this is Jabong and the team seems to just push the experience of every piece of communication, every single time. A fresh take on what to expect and the excitement around it makes up the experience to be totally out of this world. All credit to the collaboration between client agency and director.”
Jabong will allot exclusive slots to select shoppers on 26 July to make purchases via wishlisting, coupled with lightening and mystery deals throughout the four days for enhanced consumer engagement. Customers can also earn slots by playing fun games on the Jabong app to buy their favourite products before they go out of stock.
Brands
Amazon Q1 revenue jumps 17 per cent to $181.5bn, profit soars to $30.3bn
AWS surges 28 per cent while AI bets reshape cash flow and drive future growth
SEATTLE: Amazon kicked off 2026 with a strong first quarter, reporting a 17 per cent year-on-year jump in net sales to $181.5 billion, up from $155.7 billion in the same period last year, as growth across cloud, advertising, and retail continued to gather pace.
Excluding a $2.9 billion favourable impact from foreign exchange, sales still rose a solid 15 per cent, underlining broad-based demand across its businesses.
The company’s cloud arm, Amazon Web Services, remained the star performer, with revenue climbing 28 per cent to $37.6 billion. Operating income for AWS reached $14.2 billion, up from $11.5 billion a year ago, reinforcing its role as Amazon’s profit engine.
Meanwhile, North America sales rose 12 per cent to $104.1 billion, while international revenue increased 19 per cent to $39.8 billion, or 11 per cent excluding currency effects.
Profit growth outpaced revenue. Operating income climbed to $23.9 billion from $18.4 billion last year, while net income surged to $30.3 billion, or $2.78 per share, compared with $17.1 billion, or $1.59 per share, in the first quarter of 2025. A significant boost came from $16.8 billion in pre-tax gains linked to Amazon’s investment in Anthropic.
Cash generation also strengthened, with operating cash flow rising 30 per cent to $148.5 billion over the trailing twelve months. However, free cash flow dropped sharply to $1.2 billion from $25.9 billion, largely due to a $59.3 billion increase in capital expenditure, primarily tied to artificial intelligence investments.
Commenting on the results, Amazon president and CEO Andy Jassy said, “We’re making customers’ lives easier and better every day across all our businesses, and their response is driving significant growth.”
He added that AWS growth of 28 per cent marked its fastest pace in 15 quarters, while Amazon’s chips business crossed a $20 billion annual revenue run rate, growing at triple-digit rates. Advertising revenue also crossed $70 billion on a trailing twelve-month basis, and store unit growth hit 15 per cent, its highest since the tail end of pandemic lockdowns.
Artificial intelligence remained front and centre of Amazon’s strategy. The company deepened partnerships with OpenAI, Meta, NVIDIA and Uber, while expanding its proprietary chip ecosystem including Trainium and Graviton.
Amazon revealed that it has already deployed over 2.1 million AI chips in the past year and plans to roll out more than one million NVIDIA GPUs starting in 2026. OpenAI alone is expected to consume around two gigawatts of Trainium capacity for advanced AI workloads beginning in 2027.
The company also highlighted rapid adoption of its AI services, with Amazon Bedrock processing more tokens in the first quarter than in all previous years combined, and customer spending on the platform rising 170 per cent quarter-on-quarter.
Beyond cloud and AI, Amazon continued to scale its consumer and logistics ecosystem. It delivered more than one billion items via same-day or overnight delivery so far in 2026 and expanded ultra-fast delivery services across multiple global markets. Prime Video also saw strong engagement, including sports streaming growth and box office success for original content like Project Hail Mary, which has grossed nearly $615 million globally.
Looking ahead, Amazon expects second-quarter net sales to reach between $194 billion and $199 billion, representing growth of 16 per cent to 19 per cent year-on-year. Operating income is projected between $20 billion and $24 billion.
Despite macro uncertainties ranging from foreign exchange fluctuations to global economic conditions, Amazon appears to be leaning into its biggest bets yet. With AI investments accelerating and cloud demand holding firm, the company is positioning itself not just for growth, but for what it calls the next big inflection in technology and commerce.
